Russian Twitch Veteran Builds 1.3M Following Over 14-Year Streaming Career
In the vast landscape of Twitch streaming, few creators have maintained the longevity and dedication that Artur Nerchuk, better known as ZLOYn, has shown over his remarkable 14-year journey on the platform. Starting his streaming career back in June 2011, when Twitch was still finding its footing, this Russian-speaking content creator has built an impressive following of 1.3 million viewers who tune in regularly for his unique brand of entertainment.
**What sets ZLOYn apart from many streamers** is his versatility in content creation. While he's primarily known for his "Just Chatting" streams where he connects directly with his audience, he doesn't shy away from gaming content either. Recent streams have featured everything from indie titles like "Schoolboy Runaway" and "Luto" to more niche games like "Mage Arena." This variety keeps his content fresh and gives viewers different reasons to return, whether they're looking for casual conversation or gaming entertainment.
**The numbers tell a compelling story** of steady growth and impressive reach. ZLOYn achieved his all-time peak viewership of over 85,000 concurrent viewers in February 2022, a milestone that speaks to his ability to capture attention during significant moments. Currently ranking around #900 globally on Twitch for 2025, he maintains an active streaming schedule that recently saw him broadcasting for nearly 15 hours over a 30-day period, with peak audiences reaching over 3,600 viewers per stream.
**Like many long-time streamers, ZLOYn's journey hasn't been without its bumps.** His streaming history includes several temporary bans from the platform, including brief suspensions in January 2021, a week-long ban in late 2023, and a one-day suspension as recently as March 2025. These interruptions, while disruptive, seem to have done little to dampen his community's enthusiasm or his commitment to content creation.
**Today, ZLOYn operates as a Twitch Partner**, a status that reflects both his consistent viewership and professional approach to streaming. With an active subscriber base and regular engagement from his audience, he continues to be a significant presence in the Russian-speaking Twitch community. His ability to maintain relevance across more than a decade of streaming - through platform changes, algorithm updates, and shifting viewer preferences - demonstrates the kind of adaptability that separates successful long-term creators from flash-in-the-pan internet personalities. For viewers seeking authentic interaction mixed with entertaining gaming content, ZLOYn represents the kind of established streamer who's weathered the storms of content creation and emerged with a loyal, engaged audience.