Juliana Ramos | Menina Arroto TikTok VODs & Stream Recordings

In the vibrant world of Brazilian TikTok, where creativity meets authenticity, one content creator has carved out a uniquely memorable niche that's both unexpected and undeniably entertaining. Juliana Ramos, better known by her handle @meninaarroto, has built a following of over 750,000 fans with content that defies conventional social media wisdom. While most influencers focus on picture-perfect aesthetics, she's made her mark by embracing the wonderfully weird and genuinely human aspects of everyday life.

What sets Menina Arroto apart isn't just her willingness to be different—it's her specific brand of comedy that centers around loud burping videos. Yes, you read that right. In a digital landscape saturated with dance trends and lip-sync performances, she's found success by doing something most people would consider embarrassing. Her content mix includes the typical TikTok fare of dances and lip-syncs, but it's those burping videos that have become her signature calling card. It's the kind of content that makes you do a double-take, then inexplicably hit the follow button.

The authenticity extends beyond her unusual content choices into her personal brand and lifestyle. With her distinctive septum piercing and laid-back Brazilian vibe, Juliana presents herself as refreshingly unfiltered. Her pets—a cat and an energetic pit bull—frequently steal the spotlight in her Instagram content, adding another layer of relatability for animal lovers. She's been active on social media since joining Instagram in February 2017, giving her years to develop the confidence and comedic timing that now define her online presence.

Her content strategy cleverly balances the absurd with the accessible. While the burping videos grab attention and generate shares, she keeps her audience engaged with a steady stream of dance content set to popular Brazilian music from artists like Zé Felipe, Léo Santana, and Gabi Saiury. This musical selection helps her tap into Brazil's rich pop culture while staying connected to her roots. Even her food content has a distinctly local flavor—like that October 2023 video where she filmed herself enjoying a cake from the Brazilian chain Braga Super Lanche.

Behind the unconventional content is a creator who understands that social media success often comes from zigging when everyone else zags. Married to Andrey Rocha, Juliana has built not just a personal brand but a sustainable online presence that celebrates being unapologetically yourself. In an era where social media can feel increasingly manufactured, her willingness to film content that most would consider unflattering or weird has resonated with hundreds of thousands of followers who appreciate genuine personality over polished perfection. It's a reminder that sometimes the most successful content creators are those brave enough to be completely, authentically themselves—burps and all.