Viv 🐚🫧🪞 TikTok VODs & Stream Recordings

Dr. Vivian Rodriguez has carved out a distinctive space in the social media landscape as the creative force behind Liv by Viv, where she champions style confidence for women navigating life after 40. This Dominican American content creator brings a refreshing authenticity to fashion and lifestyle content that resonates deeply with her growing community.

From Psychology to Personal Style

Vivian's journey into content creation began in 2016, coinciding with her own 40^th birthday milestone. By day, she works as an educational psychologist, but her passion project quickly evolved into something much larger. What started as a creative outlet for sharing budget-friendly style tips for curvy women has blossomed into a multi-platform presence that includes live streaming, blogging, and social media content across various channels.

Real Talk About Real Bodies

Her content stands out because it addresses the specific challenges that midsize and curvy women face when trying to look stylish without breaking the bank. Vivian regularly hosts live try-on hauls through Amazon Live, creating an interactive shopping experience where viewers can see how clothes actually look and move on a real body. These sessions have become known for their genuine energy and practical advice, moving far beyond typical fashion content into territory that feels more like getting style tips from a knowledgeable friend.

Building Community Through Authenticity

What sets Vivian apart is her bilingual approach and cultural perspective as a Spanish-speaking creator based in the Greater Los Angeles area. She understands that style confidence isn't just about the clothes—it's about feeling good in your own skin at any age. Her blog tackles everything from affordable beauty products to fitness tips, creating a holistic approach to wellness that acknowledges the realities of busy women juggling multiple responsibilities.

Beyond the Screen

Vivian's influence extends into podcasting and affiliate marketing, where she shares insights about building authentic online businesses. Her willingness to discuss the behind-the-scenes aspects of content creation, including the practical elements of monetizing a passion project, adds another layer of transparency that her audience appreciates. She's built partnerships with brands while maintaining the trust of her community, proving that commercial success and authentic connection don't have to be mutually exclusive.