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💣 마크 뉴비에서 종결까지 w. 판구리 싱압둘 청예솔 Seiren
Virtual Streamer Goes Independent After Leaving Major Talent Agency in 2024
The virtual streaming world in South Korea has been evolving rapidly, and one creator who's caught attention recently is making waves after a significant career change. 뮬 MYULEE represents the new generation of independent virtual streamers who've decided to forge their own path rather than stick with traditional agency structures. Their journey from agency-backed talent to solo creator reflects a broader shift happening across the Korean streaming landscape.
**Breaking Free from the Agency Model**
MYULEE's story took an interesting turn in late 2024 when they parted ways with VRECORD, a virtual talent agency that had been nurturing digital entertainers and virtual singers. This wasn't just any small agency either – VRECORD had built a reputation for developing polished virtual talents who could seamlessly blend animated personas with genuine audience connections. The decision to go independent suggests MYULEE was ready to have more creative control over their content and direction.
**A Fresh Approach to Virtual Entertainment**
What makes MYULEE's streams engaging isn't just the virtual avatar technology, but how they use it to create genuine moments with viewers. Their content typically revolves around interactive broadcasts where the animated character responds in real-time to chat messages, creating an almost magical experience where the digital and real worlds blur together. Gaming sessions are a regular feature, but it's the spontaneous conversations and entertainment segments that really showcase their personality. The technical setup allows for smooth animation that makes viewers forget they're watching a virtual character rather than a traditional streamer.
**Finding a Home on Chzzk**
The move to Naver's chzzk platform was strategic for someone looking to build an independent following. Unlike some other platforms where virtual streamers might get lost in the crowd, chzzk has been actively courting this type of content creator. The platform's Korean audience tends to appreciate the unique blend of technology and personality that virtual streamers bring to the table. MYULEE's streams there tend to attract viewers who are genuinely interested in this newer form of entertainment, creating a more engaged community than you might find elsewhere.
**The Independent Creator Movement**
MYULEE's transition represents something bigger happening in the virtual streaming world. More creators are choosing independence over agency support, even though it means handling everything from technical setup to audience building on their own. This trend suggests that virtual streamers are becoming confident enough in their abilities to manage their careers directly. For viewers, this often means more authentic content and closer creator-fan relationships, since there are fewer corporate layers between the streamer and their audience.
