Korean Streamer Builds Loyal Following Through Authentic Daily Broadcasts and Consistent Schedule on Afreeca TV Platform
In the competitive world of Korean livestreaming, few creators have managed to build the kind of dedicated following that keeps viewers coming back day after day. One such standout is Kang Chae-yoon, better known to her fans as 여푸 (yeopuu), who has carved out an impressive niche in the streaming landscape since making her debut in 2020. What started as a Twitch journey has evolved into something much bigger, with her transition to Afreeca TV in December 2023 marking a significant milestone in her career.
**From University Student to Streaming Success**
Before becoming one of SOOP's most recognized streamers, 여푸 was just another university student at Suwon University, studying Urban Real Estate. Born in December 1995, she represents a generation that grew up alongside the rise of digital content creation. Her decision to start streaming in January 2020 came at a time when many were discovering new ways to connect with audiences online. The timing proved fortuitous, as she quickly found her rhythm and began building what would become a loyal community.
**Consistency as a Content Strategy**
What sets 여푸 apart isn't just her engaging personality—it's her remarkable consistency. She maintains an active streaming schedule that spans six days a week, often broadcasting between 6 to 10 hours daily. Her weekly routine has become almost ritualistic for her audience, with Monday streams typically running from 12:30 to 17:10, while Tuesday through Thursday often extend well into the evening. This reliability has become a cornerstone of her success, with viewers knowing exactly when they can catch her live.
**Building Real Connections with Viewers**
The numbers tell a compelling story about 여푸's impact. In recent months, she's been averaging around 924 viewers per stream, with peak viewership reaching over 3,300 concurrent viewers. These aren't just passive numbers—they represent an engaged community that she's cultivated through authentic interactions. Her fans, who call themselves "Pooh side," have developed their own culture around her content, complete with inside jokes and nicknames that range from "Songpa-gu Honey Fist" to the playfully political "Trumppu."
**The Person Behind the Stream**
At 28 years old, 여푸 brings a relatability that resonates with her primarily Korean audience. Standing 165cm tall with a cheerful demeanor, she's managed to maintain an approachable presence despite her growing popularity. Her affiliation with Onside Company has provided professional backing, but her success ultimately stems from her ability to make streaming feel like hanging out with a friend rather than watching a performance. Whether she's chatting about daily life or engaging with viewer comments, there's an authenticity that keeps people invested in her journey long-term.