How This Productivity Streamer Built a 164K Community Around Virtual Coworking Sessions
The world of productivity streaming might seem like an oxymoron at first glance, but one Italian creator has turned the concept into a thriving community that's helping thousands of people get their work done. StudyTme has carved out a unique niche on Twitch by transforming the platform's gaming-focused culture into something entirely different: a virtual coworking space where productivity meets community.
**The Accidental Beginning of a Movement**
Giulia, the red-haired Italian woman behind StudyTme, never planned to become a productivity guru. When the pandemic hit in 2020 and her internship suddenly went fully remote, she found herself struggling with the same problem millions faced: staying focused while working alone. Her solution was unconventional for the time – she started streaming her work sessions on Twitch in November 2020. What began as a personal accountability tool quickly attracted others dealing with similar isolation and focus challenges.
**More Than Just Watching Someone Work**
StudyTme's streams center around "body doubling," a concept where having another person present (even virtually) helps maintain focus and productivity. Giulia hosts coworking sessions where viewers work alongside her, creating an atmosphere that mimics a shared office space. Her background in Data Science and Digital Marketing from university gives her content a structured approach, but it's her genuine, imperfect journey toward better productivity habits that resonates with viewers. She openly shares her struggles and victories, making the stream feel more like hanging out with a friend than consuming polished content.
**Building the CEO Gang Community**
What sets StudyTme apart is the community she's built around the concept. The "CEO Gang," as her followers call themselves, extends beyond Twitch into Discord study rooms and a dedicated website. With nearly 164,000 followers and over 1,100 subscribers, the community has become a support system for people working remotely, students, and anyone trying to build better work habits. The streams serve multiple purposes: they help people escape productivity rabbit holes, establish consistent routines, and provide the social connection that remote work often lacks.
**The Digital Nomad's Influence**
Now a full-time content creator and digital nomad, Giulia streams five days a week, covering not just productivity but also remote work tips and solo travel experiences. Her evolution from struggling student to successful creator mirrors the journey many of her viewers are on themselves. The streams average around 390-800 viewers, with peaks reaching over 2,000, proving that there's genuine demand for this type of content. Her approach focuses on building systems rather than relying on motivation, drawing inspiration from productivity experts like James Clear while maintaining her own authentic voice and Italian charm.