Two WNBA Stars Turned Their Friendship Into Twitch Gold With 72-Hour All-Star Stream
What started as two friends streaming their daily lives has turned into one of the most entertaining duos in sports content creation. StudBudz burst onto the scene during the 2025 WNBA season, bringing an unfiltered look at professional basketball that fans had never seen before. The Twitch channel, run by Minnesota Lynx teammates Courtney Williams and Natisha Hiedeman, has grown to over 80,000 followers by simply being themselves โ two best friends who happen to be elite athletes.
The duo's breakthrough moment came during WNBA All-Star weekend, when they committed to a marathon 72-hour livestream that took viewers everywhere they went in Indianapolis. From behind-the-scenes party footage to unexpected celebrity encounters, their stream became the unofficial social media hub of the weekend. Even All-Star Game MVP Napheesa Collier admitted that "StudBudz has been the highlight of everybody's weekend." The authenticity was infectious โ viewers watched Caitlin Clark fangirl over finding them, saw Paige Bueckers sing her heart out, and witnessed the pair somehow convince world-famous DJ Diplo to change his entire EDM set to match their musical taste.
Their content style is refreshingly unpolished and genuine. Both Williams and Hiedeman sport matching pink hair โ a commitment that started when Williams promised to dye her hair if they hit 1,000 subscribers, then followed through by dyeing it in their Seattle hotel room on stream. They talk openly about dating, rate "baddies," and even streamed a double date. Their Twitch bio keeps it simple: "Just two Stud Budz who hoop and live our best life." The camera captures everything from mundane hotel room conversations to wild nights out, creating an intimacy between streamers and viewers that traditional sports media rarely achieves.
Beyond entertainment, StudBudz represents something significant in sports culture. Williams and Hiedeman champion Black, gay, and masculine representation in women's basketball, speaking openly about their identities in ways that resonate with fans who've felt underrepresented. Their confidence is magnetic โ as Williams puts it, "WE FINE AS S---" โ and that energy translates through the screen. Fans make homemade signs declaring they're "Down bad 4 Natisha Hiedeman" and show up to games specifically hoping to catch a glimpse of the pink-haired duo.
The success extends beyond Twitch. This past season, the Lynx posted the best record in franchise history and secured home-court advantage throughout the playoffs, sweeping their first-round opponents. Williams and Hiedeman's off-court chemistry clearly translates to on-court success, with teammate Napheesa Collier noting that when they're playing, they're completely focused on winning. If Minnesota captures the WNBA championship, fans can expect the celebration stream of a lifetime. The camera will definitely be rolling.