soapyshayna Twitch VOD & Videos

Shayna Loren didn't start her online journey thinking she'd become a social media personality. The Seattle native actually got her start in a completely different world—running a soap company. But somewhere along the way, between batches of handmade soap and figuring out life, she discovered that people were just as interested in her daily experiences as they were in her products. That shift led to the creation of soapyshayna, a username that now represents a cross-platform presence where authenticity meets everyday college life.

As a Boston University student, Shayna carved out her niche by doing something refreshingly simple: being herself. She started her Instagram in March 2022, and what began as casual posts about student life gradually evolved into a full-fledged content creation career. Her Instagram has grown to over 350,000 followers who tune in for glimpses of everything from late-night study sessions to weekend trips back home to Seattle. There's no grand production value or overly polished aesthetic—just real moments captured in a way that feels like flipping through a friend's photo album.

The content itself covers a wide spectrum. You'll find her at Coachella one week, then back in a Boston coffee shop the next. She shares modeling shoots alongside candid snapshots with friends, creating a feed that doesn't try to fit into one specific box. This variety seems to be part of the appeal—followers never quite know what they're going to get, but they trust it'll be genuine. Her TikTok account, where she goes by verysoapyshayna, has exploded even more dramatically, pulling in over 480,000 followers and racking up more than 2 million likes through interactive commentary and day-in-the-life style videos.

Her expansion to Twitch came later in her journey, with her first stream going live on August 6, 2025. The platform represents her newest venture into content creation, though it's still finding its footing compared to her more established Instagram and TikTok presence. With 185 followers and having last streamed about two months ago, Twitch seems to be more of an experimental space for her rather than a primary focus. The casual "Hi" in her bio and "more of me" tagline suggests she's keeping things low-pressure, which aligns with her overall approach to content—show up when it feels right, share what feels authentic.

What makes Shayna's online presence particularly interesting is how it mirrors the experiences of so many college students trying to balance academics, social life, and personal growth—except she's doing it with hundreds of thousands of people watching. She's not selling a lifestyle or pushing products; she's simply documenting the messy, fun, occasionally chaotic reality of being in your early twenties. In an era where influencers often feel manufactured, that realness is probably her biggest asset.