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OceaneAmsler in Just Chatting :
Just Chatting TALK AVEC @audreyhedo

French Fashion Creator Builds Multi-Platform Empire While Leaving Twitch Potential Untapped

When you think of French content creators who've mastered the art of multi-platform presence, Océane Amsler stands out as someone who's built an impressive digital empire across YouTube, Instagram, and Twitch. Born on December 29, 1992, in Saint-Jean-de-Braye, this 32-year-old entrepreneur has transformed her passion for fashion and self-expression into a thriving career that spans multiple social media platforms. What makes her particularly interesting is how she's managed to cultivate distinct audiences on each platform while maintaining her authentic voice.

**YouTube Success and Content Evolution**

Océane's journey began in September 2018 when she launched her YouTube channel, and the growth has been nothing short of remarkable. With over 1.9 million subscribers, her content focuses heavily on fashion and lifestyle, featuring everything from nail art tutorials to hair transformations and lingerie hauls. She's not afraid to experiment either – one of her more creative ventures included trying on various superhero costumes, which resonated well with her audience. Her approach feels genuine rather than overly polished, which likely explains why her engagement rates remain strong across platforms.

**Twitch Streaming: Untapped Potential**

While Océane has built a solid following of 390,540 followers on Twitch since creating her account in September 2021, her streaming activity tells an interesting story. She's achieved some impressive peaks, including a record 48,140 viewers during a stream in October 2023. In recent months, she's maintained decent numbers with an average of around 4,466 viewers and peaks reaching nearly 7,000. However, her streaming schedule remains inconsistent – she's only streamed about 335 total hours across three different games, suggesting Twitch isn't her primary focus despite the substantial following.

**Business Ventures and Brand Partnerships**

Beyond content creation, Océane has ventured into entrepreneurship with her brand Maison Bagarre, which blends fashion, music, and creative storytelling. This business acumen has caught the attention of luxury brands, leading to collaborations with names like Vivienne Westwood and Sandro Paris. Her influence score of 91.2 out of 100 on various creator platforms reflects her ability to drive engagement and maintain authenticity. With 1.1 million Instagram followers and a 4.69% engagement rate, she's proven that French creators can compete on a global scale.

**The Road Ahead**

What's particularly intriguing about Océane's career trajectory is the untapped potential, especially on Twitch. While she's built a substantial following there, her limited streaming activity suggests room for growth. Her engaging personality and strong fashion insights could translate perfectly to live styling sessions or interactive fashion content. As she continues expanding her brand and creative endeavors, she represents a new generation of creators who understand that success comes from authenticity rather than following every trend.

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