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Michou in Just Chatting :
Just Chatting Terminal Réact Episode 3 ! (avec Domingo & Skyyart)

**From Bedroom Gaming Videos to Multi-Million Euro Empire: The Rise of France's Digital Entertainment King**

Miguel Mattioli didn't expect that filming gaming videos in his bedroom at 13 would turn him into one of France's biggest digital stars. Better known as Michou, this 24-year-old from Amiens has built an entertainment empire that spans YouTube, Twitch, TikTok, and even the restaurant business. What started as casual phone recordings of Five Nights at Freddy's gameplay has evolved into a multi-million-dollar brand with over 10 million YouTube subscribers alone.

**The Gaming Foundation That Changed Everything**

Michou's breakthrough came through Clash Royale content, which helped him hit that crucial 50,000 subscriber milestone. But it was Fortnite that really launched him into the stratosphere, pushing his channel past the million-subscriber mark. His gaming style strikes a perfect balance between skillful gameplay and genuine entertainment – he's not just good at games, he's genuinely funny while playing them. On Twitch, where he boasts over 2.2 million followers, Michou has shifted focus to Minecraft streams, averaging nearly 10,000 viewers per session. His streams feel more like hanging out with friends than watching a performance.

**Building a Creative Collective**

In 2018, Michou made a smart move that would define his career trajectory: he founded Team Croûton. This wasn't just another gaming group – it became a powerhouse collective featuring popular French YouTubers like Inoxtag, Valouzz, and LeBouseuh. The team produces collaborative vlogs and content that feels organic rather than forced. When Michou signed with Webedia in 2020 and moved to Paris, he started creating content with other major French creators like Tibo InShape, expanding his reach beyond pure gaming into lifestyle and comedy content.

**Beyond the Controller**

Michou proved he's more than just a gamer when he dropped his music single "Dans le club" in 2021. The track hit one million views in just three hours and racked up 4.5 million views within 48 hours – impressive numbers that even got attention from mainstream French television. Following the trend of content creators diversifying their portfolios, he opened his restaurant "Mealy" in 2024, showing he's serious about building lasting businesses beyond social media. These ventures demonstrate his understanding that internet fame requires constant evolution and smart business decisions.

**The Influence Economy's Golden Child**

Today, Michou commands audiences across multiple platforms: 10.1 million on YouTube, 8.6 million on TikTok, and 4.9 million on Instagram. His estimated net worth hovers around 11 million euros, reflecting not just his content success but his business acumen. What sets him apart isn't just his subscriber count – it's his ability to maintain that authentic, relatable personality that originally drew viewers to his bedroom gaming videos. In France's competitive creator landscape, Michou has managed to stay relevant by continuously adapting his content while keeping that core charm that made him famous in the first place.

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