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**From TikTok Tutorials to Twitch Streams: A Beauty Creator's Digital Journey**

When it comes to beauty and lifestyle content in the digital space, there's something refreshing about creators who genuinely connect with their audience through relatable, everyday content. One such creator has built a community of over 1.1 million TikTok followers by sharing the kind of content that feels like getting ready with a friend—makeup tutorials, outfit choices, and the little details that make personal style unique.

Starting her journey on Instagram back in November 2020, this Turkish and Moroccan content creator quickly found her footing in the beauty and fashion niche. What sets her apart is the authentic approach to lifestyle content—those "get ready with me" videos that have become her signature style. Rather than producing overly polished, studio-quality content, she opts for the kind of relatable material that makes viewers feel like they're part of the process. Her makeup tutorials and beauty care routines strike that perfect balance between aspirational and achievable, showing techniques that people can actually replicate at home.

The expansion to Twitch has added an interesting dimension to her content strategy. While TikTok remains her primary platform for polished beauty content, her Twitch channel offers something different—a more interactive, live streaming experience. With nearly 10,000 followers there, she maintains a consistent schedule, going live on Wednesdays and Saturdays at 8pm. The "Just Chatting" category streams suggest a more casual, conversational approach where viewers can engage in real-time, ask questions, and get that behind-the-scenes glimpse that pre-recorded content can't quite capture.

Her collaborations tell an interesting story about her reach and influence in the digital space. Working with the web group Adem&Bilal back in June 2022 showed her ability to cross-pollinate audiences, while a paid partnership with Coco & Eve—a brand known for hair and beauty products—demonstrates that brands recognize her influence in the beauty space. These aren't just random sponsorships; they align naturally with the content she creates and the audience she's built. She's also not afraid to have fun with trending content, as evidenced by her lip sync performance to Doja Cat's "Attention" in September 2023.

What makes her content particularly engaging is the cultural blend she brings to the table. Being of both Turkish and Moroccan descent adds a unique perspective to her fashion and beauty content, offering style inspiration that bridges different cultural aesthetics. At 27, she represents a generation of creators who've grown up understanding social media intimately, knowing exactly how to craft content that resonates while maintaining authenticity. Whether someone's looking for outfit inspiration, makeup tips, or just wants to hang out during a live stream, her multi-platform presence offers different ways to engage with content that feels genuine rather than manufactured.