Brazilian Twitch Partner Builds 60K+ Community Through Authentic Chat Interaction and Multi-Platform Content Strategy
When you think of Brazilian content creators making waves on Twitch, Larissa Costa stands out as someone who's built her community through genuine conversation and interaction. Better known by her handle LariCostaQ, this 25-year-old streamer has carved out a unique space in the Portuguese-speaking Twitch community, currently ranking as the #1,565 Portuguese channel on the platform. What makes her approach refreshing is how she treats streaming less like performing and more like hanging out with friends—which probably explains why she gravitates toward the Just Chatting category where real connections happen.
**From Beauty Pageants to Gaming Content**
Costa's journey to streaming success wasn't typical. She first gained recognition in beauty contests, starting way back in 2009, and even claimed the title of Miss Rio Grande do Sul juvenil in 2016. But her digital presence really took off when she joined the collaborative YouTube channel "Janela da Rua" alongside Eduarda Yuni, where they built an audience reacting to videos. This partnership taught her the value of authentic reactions and community building—skills that translate perfectly to live streaming.
**Building Multiple Platforms Simultaneously**
While many creators focus on one platform, Costa has successfully managed to grow across several. Her personal YouTube channel, where she posts Grand Theft Auto gaming content, has attracted over 70,000 subscribers. Meanwhile, her Instagram account has exploded to over 170,000 followers, and her Twitch community has grown to more than 60,000 followers. She started streaming on Twitch in February 2020, though her channel was created earlier in May 2019. The timing couldn't have been better—launching during the pandemic when people were hungry for genuine human connection online.
**Consistent Streaming and Community Focus**
Looking at her recent streaming data reveals someone committed to showing up for her audience. In the last 30 days, she's logged over 75 hours of streaming time, maintaining an average of 78 viewers with peaks reaching 223. That's roughly 2.5 hours per day, which shows dedication without the burnout that comes from over-streaming. Her approach centers on chat interaction—she's built her reputation on actually talking with viewers rather than just talking at them. This conversational style has earned her Twitch partnership status, putting her in the platform's top 0.35% of creators.
**The Power of Authentic Engagement**
What sets Costa apart in a crowded streaming landscape is her genuine approach to community building. She's achieved recognition not through viral moments or controversy, but through consistent, authentic engagement with her Portuguese-speaking audience. Whether she's playing Grand Theft Auto on YouTube or just chatting on Twitch, her success comes from treating her audience like actual people worth talking to—a surprisingly rare quality in today's content creator ecosystem.