Twitch
From Bedroom Beatmaker to Multi-Million Subscriber French Entertainment Phenomenon
**From Parodies to Live Streams: How a French Creator Built a Multi-Platform Entertainment Empire**
Jordan Rondelli has carved out an impressive niche in the French content creation landscape, building audiences across multiple platforms under his creator name Joyca. Originally launching on YouTube in 2016 under the moniker YouTunes, this Grenoble-born entertainer has evolved from a bedroom beatmaker into one of France's most recognizable digital personalities. His journey reflects the changing nature of online entertainment, where creators increasingly diversify across platforms to reach different audiences.
**YouTube Success Through Remix Culture**
Joyca's YouTube channel exploded in popularity through his clever remixes and parodies of trending songs. His breakout hit, a cheeky parody of Luis Fonsi's "Despacito" titled "I'm Gonna Shag You," racked up over 10 million views and demonstrated his knack for timing and humor. With over 6.6 million subscribers as of 2025, his content spans music parodies, trend reviews, and product commentary. The channel's success stems from Joyca's ability to tap into current events and viral moments, transforming them into entertaining musical content that resonates with French-speaking audiences.
**Twitch Streaming and ZEVENT Prominence**
On Twitch, Joyca has built a substantial following of nearly 865,000 followers, though his streaming schedule appears more selective than his YouTube uploads. His Twitch presence particularly shines during major French streaming events like ZEVENT, where his viewer numbers can spike dramatically. Recent streaming data shows he's capable of drawing impressive audiences, with peak viewership hitting over 64,000 viewers during special events. This selective approach to streaming seems strategic, allowing him to maintain quality and build anticipation for his live content.
**Musical Collaborations and Industry Connections**
Beyond content creation, Joyca has established himself as a legitimate musician, releasing singles since 2018 and collaborating with major French creators and artists. His track "Heart & Soul" with fellow creator Boostee exemplifies how he bridges the gap between content creation and serious musical production. These collaborations with names like Amixem, Squeezie, and Mastu have helped cement his position within France's interconnected creator economy, where cross-promotion and featured appearances drive mutual growth.
**From Teenage Dropout to Digital Success**
Joyca's path to success began early, influenced by his sisters' love of 90s techno music. He taught himself piano, guitar, and drums before making the bold decision to leave school at 16 to pursue music full-time. This risk paid off spectacularly, though not in the traditional music industry route he might have initially envisioned. His early appearance in the 2007 short film "Tremblez, Tyrans!" and participation in M6's DJ Experience shows hint at his long-standing comfort with performance and media. Today, at 30, he represents a generation of creators who've successfully monetized their passions across multiple digital platforms.
