ayaatanjali Twitch VOD & Videos

When TikTok stars branch out to other platforms, the results can be hit or miss. Aya Tanjali's journey from viral dance videos to Twitch streaming represents an interesting case study in cross-platform content creation, though her streaming presence remains relatively modest compared to her social media empire.

The 17-year-old Moroccan-American creator first exploded onto the scene in August 2020 with a TikTok dance to Megan Thee Stallion's "Sex Talk" that racked up over 4 million views. Born in Austin, Texas, Aya quickly became known for her curly hair, comedic timing, and ability to nail the latest dance trends. Her follow-up viral moment came in November 2021 when she danced to Young Nudy's "Yeah Yeah," pulling in more than 7 million views and cementing her status as a TikTok sensation.

What sets Aya apart from other TikTok dancers is her multilingual abilities – she fluently speaks Moroccan Arabic, Portuguese, Spanish, and English – giving her content a unique cultural flair. With over 6.8 million TikTok followers and 1 million Instagram followers, she's built an impressive social media presence that includes brand partnerships with Fashion Nova, YBN Cosmetics, and VL Jewelry.

Her Twitch streaming journey tells a different story, however. Data shows she achieved Twitch Affiliate status and hit an all-time peak of 949 viewers on May 14, 2024. In recent months, her streaming activity has been sporadic – just 3 hours and 10 minutes over the past 30 days with an average of 115 viewers. This suggests that while she's tested the waters of live streaming, it hasn't become her primary focus like it has for other social media crossovers.

The challenge for creators like Aya is translating short-form viral content success into the longer, more intimate format that Twitch demands. Her TikTok audience loves quick comedy skits, dance challenges, and outfit reveals, but live streaming requires sustained engagement and real-time interaction with viewers. Currently residing in Los Angeles after moving from Texas, Aya seems to be focusing more on her established platforms and entrepreneurial ventures, including her own merchandise line featuring Gen Z accessories like diamond chokers and butterfly charm necklaces.

While her Twitch presence remains minimal, Aya's story reflects the broader trend of social media stars experimenting with different platforms to diversify their content and revenue streams. Whether she'll return to more consistent streaming or continue focusing on her TikTok empire remains to be seen.