Twitch
From Club Floors to Garage Streams: How One DJ Built a Digital Dance Empire During COVID-19
When the pandemic shut down clubs and festivals worldwide, many DJs found themselves without a stage. But for one German entertainer, this setback became the perfect opportunity to revolutionize how people experience electronic music from home. Anastasia_Rose_Official has transformed her garage into a party haven, bringing the energy of Berlin's club scene directly to Twitch viewers around the globe.
**From Drums to Decks to Digital Stardom**
Born Ulrike Hasse in 1995, Anastasia Rose didn't start her musical journey behind the turntables. She cut her teeth as a drummer and vocalist in a band before transitioning to DJing in 2018. Those early years were spent grinding through club gigs and festival sets across Germany, particularly in her home region of Mecklenburg-Vorpommern. Her sound? Driving beats that hit hardest at open-air festivals where the bass can really breathe. But when COVID-19 brought the live music scene to a screeching halt, she had to get creative.
**The Garage That Changed Everything**
What started as casual livestreams from her dining room on Facebook and Instagram quickly outgrew the space. Together with her cameraman, Anastasia made a bold decision: convert her oversized garage into what she calls a "party garage." They invested in professional lighting, sound equipment, and visual effects to recreate that authentic club atmosphere. The result is something genuinely special - a space where viewers can get their electronic music fix without leaving their couch. It's not just background music; it's a full sensory experience designed to replicate those 2 AM moments when the crowd is moving as one.
**Building Community Through Beats**
Since launching on Twitch in April 2020, Anastasia has cultivated a dedicated following of nearly 191,000 followers who tune in for her infectious energy and carefully curated sets. Her streams average around 936 viewers, but peak moments can draw over 5,500 people simultaneously - impressive numbers for the DJ category. What sets her apart isn't just technical skill, but her genuine connection with chat. She's built tracks like "Hallo Ihr Kinder" and "Lucky" into crowd favorites, creating shared moments that transcend the digital barrier. Her German roots show through in her down-to-earth personality, balancing professional polish with authentic charm.
**Multi-Platform Music Empire**
Twitch might be her primary stage, but Anastasia has strategically expanded across the digital landscape. Her TikTok boasts over 514,000 followers, while Instagram and Facebook add another 118,000 combined. She's also established presences on YouTube and Spotify, creating multiple touchpoints for fans to discover her music. As a Twitch Partner with over 13,700 subscribers, she's proven that electronic music has a sustainable future in the streaming world. At 27, she represents a new generation of artists who understand that success means meeting audiences where they are - even if that's in a converted garage in northern Germany.
