Tiktok
How One Creator Is Redefining Gaming Content on Social Media Through Authentic Community Building
When most people think of TikTok, gaming content might not be the first thing that comes to mind. But creators like Zoraida Jazmine are changing that narrative, building dedicated communities around their gaming streams and content. The 19-year-old Florida native has carved out her own space in the gaming world, separate from her main beauty and lifestyle content that originally put her on the map.
**From Beauty to Gaming: A Natural Evolution**
Zoraida's journey into gaming wasn't exactly planned. She initially gained traction on TikTok with makeup tutorials and lip-syncing videos, amassing over 700,000 followers and 26 million likes since starting in 2020. Her first viral moment came from a makeup routine set to music from the video game Animal Jam - perhaps a hint at her future gaming interests. But as her audience grew, so did her desire to share different parts of her personality, including her love for gaming.
**Building a Gaming Community**
What sets Zoraida's gaming content apart is her authentic approach to streaming. She's not trying to be the most skilled player or chase the latest trending games for views. Instead, she focuses on creating genuine connections with her audience during her gaming sessions. Her streams have a relaxed, friend-hangout vibe that makes viewers feel like they're actually gaming alongside her rather than just watching a performance.
**Balancing Multiple Platforms and Passions**
Managing a gaming account while maintaining her main TikTok presence and YouTube channel requires serious time management skills. Zoraida recently finished aesthetician school, adding another layer to her already busy schedule. She's been transparent about scaling back her live streaming frequency to focus on creating higher-quality content across her platforms. This decision shows a maturity that's sometimes rare among younger creators - prioritizing quality over quantity, even if it means potentially less immediate engagement.
**The Real Person Behind the Screen**
Despite her online success, Zoraida maintains a refreshingly down-to-earth presence. She's open about the challenges of content creation, including dealing with draining comments and copyright issues that have forced her to remove some videos. Her gaming setup includes a PC that she clearly takes pride in, and she's not shy about sharing both her victories and failures during streams. This authenticity has helped her build a loyal following who tune in not just for gaming content, but for her personality and genuine reactions.
The gaming space on TikTok is still evolving, and creators like Zoraida are helping define what it looks like. She's proving that you don't need to fit into a single content category to be successful - you can be a beauty creator who also loves gaming, an aesthetician who streams, and a social media personality who values authenticity over algorithm optimization. Her approach suggests that the future of gaming content might be less about perfect gameplay and more about genuine human connection.