Indonesian Creator Builds 8M TikTok Following Through Dance Trends and Esports Partnership
In the ever-evolving landscape of Indonesian social media, few creators have managed to capture hearts quite like the young woman behind @yourrkayesss. Kharisma Cahaya Putri has built an impressive empire on TikTok, amassing over 8 million followers who eagerly await her latest dance trends and lip-sync performances. What started as casual Instagram modeling posts in July 2019 has transformed into a full-fledged digital career that spans multiple platforms and industries.
**Content That Connects**
Kharisma's approach to content creation feels refreshingly authentic in a sea of overly produced videos. Her dance videos showcase popular trends with a personal twist, while her lip-sync content demonstrates an natural ability to connect with trending sounds and music. The 22-year-old creator from Bandung has mastered the art of timing – knowing exactly when to jump on a trend and how to make it her own. Her videos often feature that perfect blend of technical skill and genuine personality that keeps viewers coming back for more.
**Beyond Social Media: The Esports Connection**
What sets Kharisma apart from many content creators is her involvement with ONIC Esports, one of Indonesia's premier gaming organizations. As a brand ambassador for the team known for their distinctive yellow uniforms and eagle logo, she bridges the gap between traditional gaming culture and mainstream social media. This partnership demonstrates how modern content creators can successfully diversify their brand beyond just dancing and entertainment, tapping into Indonesia's rapidly growing esports scene.
**The Person Behind the Screen**
Born on May 12, 2003, Kharisma represents a generation that grew up alongside social media platforms. Her personal life occasionally peeks through her content – she shares a cat named Anya Asu with her partner, known online as celiboyy. She's also ventured into traditional media, appearing in a 2022 short film for clothing brand Badler and making podcast appearances, including a notable spot on Deddy Corbuzier's "Close the Door" show alongside fellow creator Nabila Rahmarizarti Maharani.
**Cultural Impact and Future Prospects**
Kharisma's success reflects the broader transformation of Indonesian digital culture, where young creators are becoming influential voices in entertainment, fashion, and even sports. Her journey from amateur Instagram posts to multi-platform success story illustrates how authentic content and strategic partnerships can create lasting careers in the digital age. With her established presence across TikTok and Instagram (@ewkharis), plus her esports connections, she's positioned to continue growing her influence well beyond traditional social media boundaries.