Tiktok
Rising Filipino Creator Builds Authentic Following Through Relatable Lifestyle Content and Genuine Personality
In the ever-evolving landscape of Filipino social media, few creators have managed to capture the authentic, relatable energy that resonates with Gen Z quite like Vladia Disuanco. Known affectionately as "Jaja" to her followers, this 20-year-old content creator has built a substantial following by simply being herself. Her approach isn't flashy or overly produced—instead, she's carved out her niche by sharing the genuine moments that make up her daily life.
What sets Vladia apart from countless other lifestyle influencers is her commitment to authenticity. Her content spans the familiar territory of vlogs and "day in my life" videos, but there's something refreshingly unfiltered about her approach. Whether she's doing unboxing videos or taking followers through her morning routine, there's a conversational quality that makes viewers feel like they're hanging out with a friend rather than watching a polished performance. This genuine connection has translated into impressive numbers—her Instagram account has amassed over 220,000 followers who eagerly await her latest posts.
Behind the camera, Vladia brings an interesting background to her content creation. As a student at De La Salle University, one of the Philippines' most prestigious institutions, she represents a new generation of creators who are balancing traditional education with digital entrepreneurship. This duality adds depth to her content, as she navigates both academic life and the demands of building a social media presence. Her Taurus personality—known for being grounded and authentic—seems to shine through in her consistent, down-to-earth posting style.
Her growing influence hasn't gone unnoticed by mainstream media. In 2023, she made an appearance on "It's Showtime," one of the Philippines' most popular noontime variety shows, marking a significant milestone in her career. The crossover from social media to traditional television demonstrates her expanding reach and the recognition of her influence among Filipino audiences. One of her YouTube videos, "Late Christmas Family Reunion with kyosu," has garnered over 260,000 views, showing her ability to create content that resonates beyond her immediate follower base.
The creator community seems to embrace Vladia as well, with connections to other notable personalities like Mianne Grace Fajardo. Her relationship with fellow content creator Kyosuke Guinto has also been part of her public narrative, adding another layer of relatability for followers who enjoy seeing authentic relationships play out in the social media space. As TikTok compilations of her content continue to circulate and gain traction, it's clear that Vladia has successfully built something that extends beyond any single platform—a genuine connection with her audience that feels both personal and accessible.
