Victoria Hammett Tiktok VOD & Videos

@victoriahammett

Victoria Hammett represents a new generation of digital creators who seamlessly blend entertainment with activism. Based in Los Angeles, she's carved out a unique space on TikTok where political engagement meets accessible content creation. Unlike many influencers who stick to one lane, Hammett wears multiple hats as both a content creator and the Deputy Executive Director at Gen-Z for Change, demonstrating how social media can be a powerful tool for civic engagement.

Her work with Gen-Z for Change has positioned her at the forefront of youth political organizing since January 2021. The organization focuses on mobilizing young voters and advocating for progressive causes, and Hammett's role there gives her content an authenticity that resonates with audiences hungry for genuine political discourse. She's particularly known for her involvement with collaborative accounts like @thedemhypehouse and @genzforchange, where she helps create content that makes complex political topics digestible for younger audiences. These accounts have become go-to destinations for Gen-Z users seeking political information without the stuffiness of traditional news sources.

On TikTok, where she's been creating content since June 2020, Hammett's approach stands out for its conversational style and educational value. Rather than simply jumping on trending sounds or dances, she uses the platform to break down policy issues, election processes, and civic engagement opportunities. Her content often features real-time reactions to political events and straightforward explanations of voting procedures, making her a trusted voice during election cycles. The timing of her TikTok career launch coincided perfectly with the 2020 election season, allowing her to build an audience during a period of heightened political engagement.

Her educational background from the University of Southern California, where she earned her bachelor's degree between 2018 and 2021, likely contributed to her analytical approach to content creation. Before diving full-time into digital organizing, she gained experience in traditional media through her role as an Advertising Sales Representative at Loyola Marymount University. This background in sales and advertising has clearly influenced her ability to craft compelling messages that cut through the noise on social media platforms.

What sets Hammett apart in the crowded TikTok landscape is her commitment to substance over viral moments. While she understands the platform's entertainment value, her content consistently prioritizes education and engagement over empty viral content. Her dual role as both creator and political organizer creates a feedback loop where her real-world activism informs her online content, and her digital reach amplifies her organizing efforts. For young people navigating their first elections or trying to understand complex policy issues, creators like Hammett serve as accessible entry points into civic participation.