Vina Vampa

@vampabrat_

You've probably scrolled past her videos without realizing she's rewriting the rules for career content on TikTok. Meet Vina Muliana—a 177cm-tall Indonesian creator who somehow balances her day job at a state-owned mining company with building one of TikTok Indonesia’s most relatable career advice hubs. Since launching her @vampabrat_ account in 2021, she’s turned lunch breaks and commute hours into viral moments where she dissects workplace politics, salary negotiation tactics, and the messy reality of being a hijabi professional in Jakarta. Unlike polished corporate influencers, Vina films in her modest home office with a slightly crooked bookshelf in the background, often pausing mid-sentence to adjust her headset. Her secret? She never talks *at* her audience—she talks *with* them, like that friend who slides into your DMs with "Girl, you NEED to hear this HR horror story."

Vina’s journey to virality is anything but typical. Born to a Sundanese father and Betawi mother, she made a childhood pact with herself: if she could finally settle in Jakarta for school, she’d wear hijab as her "armor" in the city’s chaos. That promise stuck when she moved there at 13, and today her headscarf style—often paired with crisp blazers—has become part of her signature. Before TikTok fame, she won the prestigious Abang None Jakarta pageant in 2014, which opened doors to public speaking but also taught her to navigate cultural expectations. Now married to a financial planner, she jokes about "stealing" quiet filming time while her husband handles dinner prep, making her content feel refreshingly unfiltered.

Her videos thrive on tiny, tangible details that resonate deeply. In one clip, she demonstrates how to politely decline overtime by mimicking her boss’s coffee-ordering habit ("He takes two sugars, right? So I’d say *‘Pak, I’d love to help, but I need to catch the 5 PM bus like you do for your daughter’s dance class’*"). Another breaks down BPJS (Indonesia’s social security) contributions using sticky notes stuck to her fridge—because "real budgeting happens where the snacks live." She avoids jargon, opting instead for phrases like "ghosting your side hustle" or "that *ehm* colleague who ‘forgets’ to CC you." It’s career advice served with humor and humanity, not corporate buzzwords.

This authenticity earned her the TikTok Indonesia Awards’ "Best of Learning & Education" title in 2021, but her real impact shows in comments like "Finally, someone who gets why I cry in the office bathroom." Young professionals tag friends in her posts about navigating office hierarchies as a hijabi, while mid-career users share her salary negotiation templates. Vina’s genius lies in making systemic issues feel solvable—one 60-second video at a time. She’ll dissect a job contract clause while her cat walks across the keyboard, or film a "quiet quitting" explainer while waiting for her *nasi goreng* order at a street stall. It’s learning that doesn’t feel like homework.

What keeps Vina grounded is her refusal to separate her two worlds. She’ll post a behind-the-scenes clip of her mining company ID badge next to her TikTok analytics, reminding followers that expertise isn’t about fancy titles—it’s about showing up consistently. At 30, she’s proof that you can advocate for fair pay while still laughing about spilling coffee on your work reports. In a feed full of "hustle porn," her message is quietly revolutionary: Your career journey doesn’t need to be perfect to be powerful. Just bring your real self—and maybe a spare hijab pin—to the desk every day.