Holy Water & Hustle: How One TikToker Made Spirituality Feel Real Again
You won't find perfectly staged flat lays or choreographed dance routines in @valeriajordan16's corner of TikTok. Instead, Si Soy🧃La Santa🌟🧃 (as she signs off with those distinctive emojis) offers something refreshingly unpolished: spiritual guidance served with the warmth of your *abuela*'s kitchen and the chaotic energy of someone filming between picking up her kids from school. Her videos feel like stumbling into a heartfelt conversation at a family *fiesta* – think quick cuts of her lighting *veladoras* (saint candles) beside a half-eaten *concha*, casually explaining cleansing rituals while her Chihuahua yaps in the background. It’s spirituality stripped of gatekeeping, where asking Santa Muerte for help landing a job feels as normal as complaining about your Wi-Fi dying mid-Zoom call.
What makes her content stick isn’t just the *santos* and smoke; it’s how she translates ancient practices into modern struggles. In one viral clip, she demonstrates "sweeping negativity" out of your *apartamento* using a regular Walmart broom while deadpanning, "Yes, *mija*, the fancy sage bundles are cute, but your *escoba* works too – stop overcomplicating *la limpieza*." She demystifies offerings (*ofrendas*), showing how a simple *Coca-Cola* and pan dulce can honor a spirit if that’s what’s in your budget. Followers swear by her no-nonsense advice, like using cinnamon water to "sweeten" job hunts – one commenter shared how they got a callback *after* sprinkling it on their resume, laughing, "I’m not spiritual, I’m just desperate, but *gracias*, Valeria!"
Her authenticity hits hard because she never pretends to have it all together. She films from her cluttered living room couch, often still in sweatpants, sharing how she turned to these traditions after losing her mom, her voice cracking as she admits, "Some days, lighting that candle is the only thing that makes me feel *supported*." You hear her toddler yelling "¡Mamá!" mid-video, see her hastily wipe the screen when coffee spills – moments that feel stolen from real life, not curated for engagement. This vulnerability resonates deeply in an era where "wellness" often feels like a luxury product.
Publicly, she’s shared bits about growing up Mexican-American in Chicago, raised between Catholic masses and her grandmother’s quiet *rezos* (prayers). She subtly weaves in cultural pride – praising *merengue* as a mood booster or joking about how San Judas (Saint Jude) understands *pobres millennials* better than anyone. While she keeps her personal life guarded (no last name or precise location confirmed), her content radiates a deeply rooted identity: unapologetically Brown, spiritually fluid, and fiercely community-oriented. She’s not just sharing rituals; she’s rebuilding connections to heritage for a generation that felt disconnected.
In a feed saturated with soulless trends, Valeria’s magic is making the sacred feel accessible. She’s not selling $50 crystals; she’s reminding people that protection and hope can be found in a candle from the *tienda* and a whispered *“Dios me ampare”*. Her followers don’t just watch – they participate, sharing their own *milagros* (miracles) in comments like digital prayer candles. She’s proof that sometimes, the most powerful content isn’t about being perfect. It’s about being real enough to say, *“I’m still figuring it out too – but here, try this *agüita*.”*