Tiktok
From Gym Selfies to 2M Followers: How One Aussie Built a TikTok Empire Through Authentic Fitness and Beauty Content
When scrolling through TikTok's endless feed of fitness content, you've probably stumbled across videos from Australian creator Jasmine See, better known by her handle @utahjazbackup. What started as a creative outlet in 2021 has snowballed into a massive following, with her main backup account reaching nearly 2 million followers and her secondary account @utahjazxx boasting over 120,000 dedicated fans.
**Fitness Meets Authenticity**
Jasmine's content strikes that sweet spot between aspirational and relatable. Her gym videos aren't the typical "get ready with me for a 5 AM workout" that feels impossibly polished. Instead, she shares real moments - the sweaty post-workout selfies, the struggles with certain exercises, and the genuine excitement when she nails a new personal record. Her fitness content doesn't preach about perfect form or miracle transformations; it's more like having a workout buddy who happens to film their sessions.
**Beauty and Style Without the Filter**
What sets Jasmine apart in the crowded beauty space is her refreshing honesty about cosmetic procedures. She's openly shared her experiences with lip fillers and eyebrow tattooing, discussing both the results and the process without the usual influencer sugar-coating. This transparency has resonated with her audience, who appreciate seeing someone acknowledge that achieving certain looks often involves more than just good genetics and skincare routines.
**The Algorithm Loves Variety**
Her content strategy seems almost effortless, but there's clearly thought behind it. Jasmine mixes fitness videos with dance content, beauty treatments, and lifestyle glimpses, keeping her feed from becoming too niche or repetitive. She's not afraid to use trending sounds from artists like Demi Lovato, Phoebe Bridgers, and even throwbacks like Madonna, showing she understands how to ride TikTok's algorithm waves while staying true to her personal brand.
**Building Community Through Realness**
At 23, this Scorpio from Down Under has mastered the art of making her massive following feel like a close-knit community. Her family life occasionally peeks through in her content - like that memorable February 2022 post where she jokingly called herself "the disappointment child with the most potential." It's these moments of self-deprecating humor and vulnerability that have helped her build genuine connections with viewers who see themselves reflected in her content. Rather than positioning herself as an untouchable fitness guru or beauty expert, Jasmine has carved out a space where being perfectly imperfect is not just accepted, but celebrated.
