TWICE

@twice_tiktok_official

If you've scrolled TikTok lately, you’ve probably seen those vibrant, synchronized dance challenges popping up everywhere—often set to a TWICE track. But beyond the viral moments, their official TikTok channel (@twice_tiktok_official) quietly showcases why this group has stayed relevant for nearly a decade. Unlike flash-in-the-pan trends, TWICE’s content feels like catching up with old friends: Jihyo goofily attempting Nayeon’s iconic "popcorn" ad-lib, Dahyun cracking up mid-rehearsal, or Momo dropping an impromptu street-dance snippet that somehow makes cardio look effortless. It’s rare to find a group this huge serving such unguarded, slice-of-life moments—like when they filmed a chaotic "truth or dare" during tour prep, spilling coffee on lyrics sheets and laughing until they forgot the game rules.

What’s fascinating is how they’ve turned milestones into shared rituals. Remember when "The Feels" dropped as their first all-English single? Fans dissected every lyric in duets, and the account leaned into it with behind-the-scenes clips of the members practicing pronunciation—Jeongyeon whispering lines into a mirror, Tzuyu giggling at tongue twisters. They’ve racked up insane stats (hello, 121 music show wins—second only to BTS), but on TikTok, it’s never about bragging. Instead, they spotlight tiny victories: Sana celebrating her first solo cover art with a silly "ta-da!" pose, or Chaeyoung showing how she choreographed a move during lockdown using her bathroom mirror. It’s humility with hustle, and it resonates.

Their global impact isn’t just theoretical. When TWICE became the first K-pop girl group to headline U.S. stadium concerts—selling out LA’s Banc of California Stadium twice—they didn’t just post polished vlogs. The TikTok channel dropped raw snippets: Nayeon’s shaky hands before walking onstage, the group huddled in a dressing room singing "I Can’t Stop Me" a cappella to calm nerves, or fans’ phones lighting up like fireflies during "Cry For Me." Even their Japan dome tours (a first for any girl group!) get humanized through moments like Mina’s cat-eye makeup tutorial backstage, or Momo’s disastrous attempt at folding origami cranes for fans.

Critics once called them "too sweet" for the industry’s evolution, but TWICE’s TikTok flips the script. Their 2024 single "Strategy" with Megan Thee Stallion blended retro hip-hop with their signature pop—and the account didn’t just drop the music video. They teased it with playful "throwback" edits: members mimicking 2000s dance trends in baggy jeans, then cutting to the sleek studio version. Against fourth-gen groups, they’re still snagging music show wins, but here’s the kicker: they’re lifting others up while doing it. Watch their collabs with lesser-known dancer accounts or shoutouts to fan-made edits—proof they get that K-pop’s magic is in community, not just competition.

Ten years in, TWICE’s TikTok feels like a backstage pass to longevity. No overproduced glitz, just nine women turning record-breaking feats (5 million+ albums sold, Billboard chart-toppers) into relatable joy. Whether it’s Tzuyu’s deadpan humor in Q&As or the group’s chaotic "dance practice blooper" reels, they’ve mastered the art of making mega-stardom feel intimate. In a platform obsessed with overnight virality, they’re quietly redefining what it means to stay—and thrive—when the algorithm shifts.