Tiktok
From Malaysia to Paris: Beauty Creator Builds Million-Strong Following with Authentic Reviews and Musical Performances
**Syasya Rushdiena** has carved out her own corner of the internet with a mix of beauty content and musical performances that feels both polished and authentic. The 24-year-old creator has built a loyal following by combining makeup and skincare reviews with lip-sync performances that showcase her personality beyond just product recommendations.
**Her journey from Kuala Lumpur to Paris** adds an interesting international flair to her content. Growing up in Malaysia before making the move to France, Rushdiena brings a unique cultural perspective that resonates with audiences across different regions. Her time at Seri Serdang High School in Malaysia shaped her early years, but it's her European chapter that seems to have influenced her current aesthetic and content style.
**What sets her apart** is the variety she brings to her platforms. While many creators stick to one niche, Rushdiena seamlessly blends beauty content with entertainment. Her Instagram showcases everything from detailed makeup tutorials to skincare product breakdowns, and she's even ventured into slime content - a surprisingly popular trend that adds a playful element to her feed. This diversity keeps her audience engaged because they never quite know what to expect next.
**Her TikTok presence** is where she truly shines, with over 1.1 million followers tuning in to watch her lip-sync performances. She's particularly known for covering both Malaysian and American pop songs, creating a bridge between different musical cultures. One standout performance was her take on John Newman's "Love Me Again," which gained significant traction back when the platform was still known as musical.ly. This ability to pick trending songs while staying true to her roots has been key to her success.
**The numbers tell the story** of her growing influence. With more than 290,000 followers on Instagram and well over a million on TikTok, Rushdiena has proven that authentic content creation can translate into real audience growth. Her Capricorn nature might explain her methodical approach to building her brand - she's clearly strategic about balancing entertainment value with genuine product insights that her followers actually find useful.
