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Minimalist designer sharing intentional living tips, children's product design, and tiny house lifestyle inspiration
Sung Yoo is a creative force blending minimalist design philosophy with purposeful living. As the founder of Big Little Universe, she creates thoughtfully designed children's toys that spark curiosity while embracing simplicity. Her design journey spans major brands like Victoria's Secret, L'Oreal, and Target, bringing years of professional expertise to her content.
Living authentically in a tiny house, Sung embodies the minimalist lifestyle she promotes. Her content explores how intentional design shapes our daily experiences, from creating calming spaces to choosing meaningful objects. She shares insights on mindful parenting, sustainable toy design, and the art of living with less while gaining more joy.
With a background in communication and media studies from Parsons, plus bilingual fluency in English and Korean, she bridges cultures through design storytelling. Her expertise covers branding, packaging, and space design, making her content valuable for aspiring designers and conscious consumers alike.
Expect behind-the-scenes glimpses of product development, minimalist home tours, design process breakdowns, and philosophy on raising curious children in an overstimulated world. Her approach combines professional design wisdom with personal authenticity, creating content that's both educational and inspiring for anyone seeking intentional living through better design choices.