From USC to Columbia: Inside the Lavish Life of TikTok's Most Relatable Rich Kid
When you think about TikTok's luxury lifestyle content, one name that's been making waves is Skyelar Chase, a 23-year-old creator who's turned her affluent daily routine into engaging social media gold. Born and raised in Los Angeles, Chase has built a following of over 1.6 million people who tune in to watch her navigate life as a college student with a decidedly upscale twist.
**What sets Chase apart from typical TikTok dancers** is her refreshing authenticity in the #RichTok space. Rather than flaunting wealth for shock value, she creates genuine day-in-the-life content that happens to include luxury hotels, designer shopping trips, and spontaneous international travel. Her videos feel less like bragging and more like inviting friends along for the ride, which explains why her family trip documentation from summer 2022 exploded to over 8 million views.
**The educational aspect of her story adds another layer of relatability.** Chase started her college journey at the University of Southern California before transferring to Columbia University in 2024. Her content often shows the reality of balancing rigorous academics with content creation, from studying in upscale coffee shops to fitting photoshoots between classes. This combination of privilege and genuine academic ambition resonates with viewers who see her as more than just another rich kid with a camera.
**Family plays a huge role in Chase's content strategy,** and it's clearly not just for show. Her parents and brother regularly appear in her videos, creating some of her most engaging content. The family dynamic feels natural and unforced, whether they're traveling together or just hanging out at home. She's also maintained close friendships with fellow creators like Faith Schroder and Madisyn Menchaca, showing that despite her online success, she's kept her social circle grounded.
**Beyond the lifestyle content, Chase has proven she's business-savvy,** securing brand partnerships with major companies including Hyundai, Party City, and Postmates. These collaborations feel organic rather than purely transactional, partly because she's selective about which brands align with her aesthetic and values. Her late 2020 trip to South Korea, which she documented extensively, showed her ability to create engaging travel content that goes beyond simple luxury tourism. As the #RichTok trend continues evolving, Chase represents a more thoughtful approach to wealth-focused content creation, proving that authenticity still wins over pure spectacle.