Tiktok
From Cooking Sessions to Cultural GRWM: How One Creator Blends Tradition with Everyday TikTok Content
TikTok has become a melting pot of cultural expression, and creators like Shanaz (@shanaz2407) are carving out their own unique spaces within this digital landscape. With a content style that blends everyday relatability with cultural authenticity, she's building a community around shared experiences and cultural pride.
**Cooking Up Connection**
Shanaz's content often centers around cooking, with her enthusiastic "We are cooking!!!" becoming something of a signature phrase. These cooking sessions aren't just about following recipes—they're about creating moments of connection with her audience. The informal, conversational nature of her cooking content makes viewers feel like they're hanging out in a friend's kitchen rather than watching a polished cooking show.
**GRWM with Cultural Flair**
Her "Get Ready With Me" content takes on a distinctly cultural twist with her "GRWM Deshi style" videos. These sessions showcase traditional South Asian beauty routines and styling choices, offering viewers a glimpse into cultural practices that might be unfamiliar to some while providing representation for others. The term "Deshi" (referring to someone from the Indian subcontinent) signals her commitment to celebrating her heritage through her content.
**Late Night Community Building**
Shanaz also taps into the late-night TikTok audience with content like "Who's still awake..." These types of videos create intimate moments with followers who are scrolling through their feeds during quiet hours. It's a simple but effective way to build community, acknowledging the shared experience of late-night social media browsing that many viewers can relate to.
**Authentic Cultural Representation**
What sets Shanaz apart in the crowded TikTok space is her authentic approach to cultural content. Rather than exoticizing or over-explaining her cultural background, she simply lives it on camera. Her birthday GRWM sessions and daily cooking content showcase how cultural identity naturally weaves through everyday life, making her content both educational and deeply personal.
The beauty of creators like Shanaz lies in their ability to make the ordinary feel special while introducing audiences to different cultural perspectives through the lens of everyday activities. Her content proves that you don't need elaborate production or trending challenges to build meaningful connections—sometimes, the most powerful content comes from simply being yourself.
