From Viral Videos to Controversy: How One Nigerian Creator Became TikTok's Most Polarizing Voice
Nigerian content creator Sarah Idaji Ojone has built quite the reputation on TikTok, where she goes by the handle @saidaboj. At just 23 years old, this Kogi State native has amassed over 1.7 million followers and an impressive 34.5 million likes on the platform. What sets her apart isn't just her numbers, though – it's her unapologetically direct approach to discussing topics that many creators shy away from. She's become known for her conversational vlogs and storytime content, where her signature opinionated takes often spark heated discussions in the comments section.
**Her Content Style Sets Her Apart**
Saidaboj's content feels more like catching up with that one friend who always has the most interesting stories. Her vlogs don't follow the typical polished format you might expect from influencers with millions of followers. Instead, she opts for a raw, conversational style that makes viewers feel like they're getting genuine insights rather than scripted content. This authentic approach has clearly resonated with her audience, who seem drawn to her willingness to share unfiltered opinions on relationships, social issues, and everyday life experiences.
**The Viral Moment That Changed Everything**
While she's been creating content since 2016, starting on Instagram before expanding to TikTok, Saidaboj's real breakthrough came in June 2024. One of her videos discussing a celebrity garnered over four million views in less than a month, catapulting her into a different tier of social media influence. This viral moment demonstrated her ability to tap into conversations that capture widespread attention, though it also foreshadowed the controversies that would follow.
**Controversy and Public Discourse**
Her rise to mainstream recognition accelerated dramatically following her appearance on "The Honest Bunch" podcast with popular radio personality Nedu. During this interview, her controversial remarks about dating and relationships sent shockwaves through Nigerian social media. The comments divided audiences – some praised her for speaking candidly about topics often discussed privately, while others criticized her views as problematic. This controversy also involved a public confrontation with social media personality Verydarkblackman, further cementing her status as a polarizing figure in the digital space.
**Current Impact and Influence**
Today, Saidaboj operates multiple social media accounts, including her main TikTok and several Instagram profiles like @saidaboj and @thetalkative_saidaboj. Her estimated net worth sits between 5 to 10 million Naira, earned through content monetization, brand partnerships, and various business ventures. Despite the controversies – or perhaps because of them – she's maintained her substantial following and continues to generate significant engagement. Her influence extends beyond entertainment; she's positioned herself as a voice in conversations about women's rights and social issues, though her methods remain as divisive as ever. Whether you love her or hate her, there's no denying that Sarah Idaji Ojone has carved out a unique space in Nigeria's crowded social media landscape.