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Gen Z's Secret Weapon: The TikTok Coach Turning Career Panic Into Paychecks

Ever scrolled TikTok drowning in dance challenges and skincare routines, only to stumble on someone *actually* explaining how to negotiate your first salary? That’s the magic of Ria Shrestha—@ririyaaaaah—to her followers. She didn’t ride the trend wave; she built a quiet revolution in the corner of the app where Gen Z goes to figure out *real* life. Forget influencer fluff: her videos feel like advice from that one brutally honest friend who’s already survived the corporate jungle you’re about to enter.

Ria’s journey started with sheer frustration. Fresh out of college (she studied IT, which explains her razor-sharp logic), she kept noticing how clueless so many young grads were about basic career stuff—like why showing up 10 minutes early *actually* matters or how to decode a job description’s hidden demands. “I thought, *okay, there’s this gap. I’m gonna fill it,*” she’s said, almost shrugging off the boldness of it. Her first channel, *Learn With Ria*, wasn’t glamorous: just her in a dorm room filming 60-second breakdowns of resume pitfalls. But it hit a nerve. She’d zoom in on tiny details—a poorly formatted bullet point, a vague “team player” claim—and suddenly 200k people were saving her videos like cheat codes.

What makes her stand out isn’t just the *what* but the *how*. Ria’s content feels like a late-night study session with a caffeine buzz. She’ll dissect a job interview question (“Why *should* we hire you?”) while chopping onions for dinner, or compare salary negotiation tactics using emojis (💸 = good; 🫠 = panic mode). No stock footage, no fake corporate jargon. Just raw, relatable wisdom—like her viral tip about replying “I’m excited to learn how I can contribute long-term” instead of naming a salary upfront. Followers tag friends in comments: “THIS SAVED MY INTERVIEW AT SHEIN.”

Behind the scenes, her hustle is low-key genius. She didn’t just jump on TikTok; she built a whole ecosystem. After *Learn With Ria* blew up, she spun off *All About Business* for deeper dives into freelance gigs and LinkedIn hacks—each channel tailored to where you are in your career chaos. And she’s strategic without being salesy. Instead of pushing courses, she’ll drop a free Notion template for tracking job applications mid-video, like it’s an afterthought. The result? Teens DM her photos of their first paychecks, captioned “THANKS RIA.”

In an app drowning in “get rich quick” scams, Ria’s the antidote. She’s not selling dreams; she’s handing out flashlights for the messy, thrilling path to adulthood. Her secret? She never forgets what it’s like to be the person scrolling at 2 a.m., terrified of adulting. “You kept the fear in one corner,” she’s said about starting out—and now, she’s helping millions do the same. For anyone wondering if TikTok can actually *help* them, her feed is the answer.

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