Tiktok
From Office Worker to Ranch Life: How One Creator Built a TikTok Following with Authentic Horse Training Content
When you scroll through TikTok's endless feed of dance challenges and cooking hacks, stumbling across authentic ranch life content feels like finding a hidden gem. Amanda Rae has carved out her own corner of the platform by sharing the raw, unfiltered reality of working with horses and living the ranch lifestyle. Her content isn't polished or overly produced – it's real life happening in real time, and that's exactly what makes it so compelling.
## **From Corporate Life to Ranch Dreams**
The transition wasn't planned. When the pandemic hit in 2020, Amanda made a decision that would completely change her trajectory. She quit her regular job and dove headfirst into ranch work, turning a personal passion into her full-time reality. Starting her TikTok account in March 2020, she began documenting this new chapter with the kind of authenticity that cuts through social media's usual noise. Her timing couldn't have been better – people were craving genuine content during uncertain times.
## **Horse Training Takes Center Stage**
Amanda's TikTok revolves around horse training, but it's not your typical instructional content. She shows the messy, challenging, and often unpredictable moments that come with working with these powerful animals. Her videos capture everything from successful training sessions to the inevitable mishaps that anyone who's worked with horses knows all too well. This honest approach has resonated with viewers, helping her build a community of over 240,000 followers who appreciate seeing the full spectrum of ranch life.
## **Montana Living and Authentic Storytelling**
Based in Montana, Amanda brings viewers into a world many only see in movies. Her content showcases the vast landscapes and demanding lifestyle that comes with ranch work. She's often joined by her Australian Shepherd, adding another layer of authenticity to her rural narrative. The dog isn't just a prop – it's clearly a working partner and beloved companion, which adds depth to her storytelling approach.
## **Building Community Through Real Experiences**
What sets Amanda apart isn't just her subject matter, but how she presents it. At 32, she brings a mature perspective to a platform often dominated by younger creators focused on trends and viral moments. Her content strategy seems less about chasing algorithms and more about sharing genuine experiences. She's even incorporated music from artists like 310babii, showing she stays connected to broader cultural trends while maintaining her unique niche. This balance between authenticity and platform savvy has helped her build a loyal following that genuinely engages with her ranch lifestyle content.