Tiktok
From Stage to Screen: How One Actress Built a Million-Strong Following Through Beauty and Lifestyle Content
When a trained actress meets social media, something interesting usually happens. Randa Hajjaj represents that blend perfectly—someone who studied acting and directing formally at the Higher Institute of Dramatic Arts in Kuwait, then found her way to building a significant following online through beauty, fashion, and lifestyle content.
Born in Beirut, Lebanon, and based in Kuwait, Randa's journey started on stage back in 2015 with a play called The Second Night. From there, she appeared in several television series including Just Amina, My Mother Dalal and the Kids, and A Promise of Delight. But like many performers in the digital age, she discovered that social media offered a different kind of stage—one where she could connect directly with audiences daily rather than waiting for the next production.
Her content spans the usual suspects: beauty tips, fashion choices, and glimpses into her lifestyle. But what sets creators like Randa apart is the authenticity that comes from actual professional training. When you've studied directing and spent years in front of cameras for television work, you develop an eye for what works visually. That background shows in how she presents herself online, moving beyond the typical influencer aesthetic into something more polished.
She's also ventured into brand partnerships, promoting everything from diet cuisine to online shopping platforms aimed at women. With over 1.3 million followers across her social platforms, those collaborations make sense. Her Kuwaiti base gives her a unique perspective in the Middle Eastern creator economy, where fashion and beauty content has exploded in recent years. She's even shared travel content from places like Paris, staying at spots like the Shangri-La Paris—the kind of aspirational content that resonates with audiences looking for both entertainment and inspiration.
What's interesting about Randa is how she balances multiple identities: actress, model, and digital creator. She's not just someone who stumbled into social media fame; she's someone who built actual skills first, then adapted them to new platforms. That formal education in performance gives her content a different quality than many who started filming themselves in their bedrooms. Whether that theatrical training translates to better engagement is hard to say, but it certainly doesn't hurt when your job is essentially performing for an audience—just through a phone screen instead of a theater.
