Tiktok
Colombian Beauty Creator Builds 13M Following Mixing Makeup Tips With Real Talk About Plastic Surgery
In the crowded world of beauty influencers, some creators manage to cut through the noise with authentic content that actually resonates. Colombian TikToker MAV has built an impressive following of 13 million fans by mixing beauty expertise with genuine personality. Her content spans everything from makeup tutorials and skincare routines to the more controversial topic of plastic surgery discussions, creating a space where beauty conversations feel refreshingly honest.
What makes MAV's content stand out isn't just her technical knowledge about beauty products or procedures. She seamlessly blends educational content with entertainment, throwing in dance trends and lip sync videos that show her playful side. This combination keeps her audience engaged beyond just the typical beauty tutorial format. Her approach feels less like a polished advertisement and more like getting beauty advice from a knowledgeable friend who isn't afraid to tackle the topics others might shy away from.
The 21-year-old Taurus brings her Colombian heritage and family connections into her content in ways that feel natural rather than forced. She's featured both her parents in videos, giving followers glimpses into her personal life that help build that crucial parasocial connection. Her Instagram account, oficial_mav, extends this personal touch with travel photos and selfies that complement her TikTok presence, creating a well-rounded online persona that feels authentic.
Since launching her TikTok journey in July 2021, MAV's growth has been remarkable. Building from zero to 13 million followers in just a few years speaks to her ability to consistently create content that people actually want to watch and share. Her timing was smart too – she entered TikTok during a period when beauty content was exploding on the platform, but she managed to carve out her own niche by being willing to discuss topics like plastic surgery that many creators avoid.
What's particularly interesting about MAV's approach is how she balances entertainment with education. A skincare routine might be set to an Ariana Grande track, making the information more digestible and shareable. This isn't just about following trends – it's about understanding how to package valuable content in a way that works with TikTok's algorithm and user behavior. Her success suggests that audiences crave beauty content that doesn't take itself too seriously while still delivering real value. In a space often criticized for promoting unrealistic standards, her willingness to discuss procedures openly creates a different kind of transparency that clearly resonates with millions of viewers.
