Australian Beauty Creator Goes Viral With 2.5M View Doja Cat Lip-Sync On TikTok
When you scroll through TikTok's endless feed of beauty content, certain creators just have that special something that makes you stop mid-swipe. Matilda Kate has built exactly that kind of magnetic presence on the platform, where her blend of beauty tutorials, outfit showcases, and perfectly timed lip-sync videos has captured the attention of over 360,000 followers. Her content feels refreshingly authentic in a space often dominated by overly polished productions.
**From Early Adopter to Beauty Influencer**
What's particularly impressive about Matilda's journey is her longevity in the TikTok space. She started posting back in 2016, which makes her something of a veteran on the platform. This early start gave her a front-row seat to TikTok's evolution from a niche app to the global phenomenon it is today. While many creators jumped on trends that came and went, she found her niche in the beauty and lifestyle space and consistently delivered content that resonated with her growing audience.
**Viral Moments and Creative Style**
Her ability to tap into trending sounds while maintaining her personal style really shines through in her most successful content. One standout moment came in August 2023 when she created a lip-sync video to a Doja Cat track that absolutely exploded, racking up over 2.5 million views. It's the kind of viral success that many creators chase but few achieve, and it demonstrates her intuitive understanding of what works on the platform. More recently, she shared a hair tutorial in February 2025 that showcased her evolving content style, set to a dreamy Men I Trust track that perfectly complemented the aesthetic.
**Beyond the Screen: Personal Touches**
What makes Matilda's content feel genuine is how her personality seeps through in small details. She's refreshingly open about being a fan of The Walking Dead, which might seem like an unexpected interest for someone known primarily for beauty content, but it's these authentic touches that help her stand out. Her Australian background also brings a certain laid-back energy to her videos that feels different from the sometimes intense pace of American beauty TikTok. These personal elements remind viewers that there's a real person behind the perfectly curated feeds.
**Building a Multi-Platform Presence**
Smart creators know that diversification is key to long-term success, and Matilda has expanded beyond just TikTok. She's now offering personalized video messages through Cameo, which shows she understands how to monetize her growing influence while still connecting with fans on a personal level. This move into direct fan engagement suggests she's thinking strategically about her career and building sustainable income streams beyond just brand partnerships and sponsorships.
Her consistent growth and ability to adapt to platform changes while staying true to her aesthetic proves that authenticity still wins in the creator economy.