Tiktok
The TikTok Creator Choosing Long-Form Live Streams Over Viral Clips
TikTok has become a breeding ground for creators who blur the lines between polished content and authentic moments, and nutella 🙈 (@nutellaaa_26) embodies this perfectly. This creator has carved out a space in the platform's live streaming corner, where spontaneous interactions often feel more genuine than scripted posts.
**The GRWM Queen of Live Streaming**
What sets nutella apart from typical TikTok creators is her focus on extended live content rather than the platform's signature short clips. Her "Get Ready With Me" sessions have become a staple, with some streams running well over 50 minutes. These aren't your typical quick makeup tutorials either – they're genuine conversations where viewers can watch the entire process unfold in real time, complete with the natural pauses and authentic moments that make live streaming so compelling.
**Building Community Through Casual Connection**
Her approach feels refreshingly unfiltered compared to heavily produced content. Sessions often start with simple greetings like "Heyyy" or "Hiii," creating an atmosphere that feels like catching up with a friend rather than consuming branded content. This casual approach has helped her build a following that tunes in regularly, not just for beauty tips but for the conversational experience itself.
**The Beauty of Unscripted Content**
Recent streams have included everything from showcasing new vanity setups to regular morning routines, giving followers a peek into her daily life without the pressure of viral-worthy moments. There's something genuine about watching someone set up their space or go through their morning routine without the quick cuts and dramatic reveals that dominate much of TikTok's beauty content.
**Live Streaming as Content Strategy**
While many creators chase algorithm-friendly short videos, nutella has found success in TikTok's live streaming features. Her longer-form content creates deeper engagement opportunities, allowing for real-time interaction with viewers. This approach builds stronger community connections, even if it doesn't always generate the explosive view counts that viral clips achieve. It's a reminder that authentic engagement often trumps massive reach when building a dedicated audience.