New Martina Tiktok VOD & Videos

@newmartina

There's something oddly mesmerizing about watching someone carefully apply a screen protector to a phone. No bubbles, perfect alignment, that satisfying peel of the backing. It's this simple act that has turned Carmen Fiorito into one of TikTok's most unexpected sensations, racking up over 10 million followers who can't get enough of her protective film application videos.

The 25-year-old from Naples didn't set out to become internet famous when she started filming herself at work in her family's mobile accessory store. The shop, called "New Martina" after her aunt who owns it, was just another small business until Carmen began sharing videos of her daily routine in early 2023. Her previous TikTok account had been mysteriously banned, so she was essentially starting from scratch when she created her current @newmartina profile in January of that year.

What makes her content so addictive isn't flashy editing or trending music – it's the pure, almost meditative quality of watching skilled hands transform scratched, naked phones into protected devices. Her videos are largely silent, which has given them incredible international appeal since there are no language barriers to overcome. One particular video from April exploded across the platform, garnering an astronomical 462 million views and nearly 24 million likes, causing her follower count to surge by a million people per week during that period.

The real-world impact of her online success has been remarkable for the family business. Carmen used her newfound fame to help hire additional staff for their Naples location and completely renovate the store to handle the influx of customers wanting to get their phones "martinized". The success even enabled them to open a second location in Bologna. It's not uncommon for hundreds, sometimes thousands of people to visit the Naples store daily, all hoping to have Carmen personally apply their screen protectors. When she made an appearance at a phone accessory store in Palermo, an incredible crowd of 4,000 people showed up.

Her content has attracted attention from notable figures too, with celebrities like social media star Patrizio Chianese and soccer player Francesco Totti making guest appearances in her videos. The phenomenon speaks to our collective fascination with "oddly satisfying" content – those repetitive, precise activities that somehow calm our overstimulated minds. In a world of chaotic social media, there's something genuinely soothing about watching Carmen's methodical, professional approach to something as mundane as phone protection. She's turned what most people consider a frustrating task into an art form that millions find irresistibly watchable.