Nair Aliaga Tiktok VOD & Videos

@nairaliaga

Nair Aliaga has carved out a space for herself in the digital landscape where journalism meets social media. As a Peruvian journalist who's embraced TikTok's short-form video format, she represents a growing trend of traditional media professionals adapting to where audiences increasingly spend their time—on their phones, scrolling through bite-sized content.

What makes Aliaga's presence notable is the intersection she occupies. Journalism in Latin America has been undergoing a transformation, with reporters and media personalities moving beyond traditional broadcast and print to engage directly with audiences on platforms like TikTok. Peru's media landscape is particularly dynamic, and content creators who can bridge the gap between serious journalism and accessible, engaging social media content are finding receptive audiences.

Her TikTok account @nairaliaga serves as a digital extension of her journalistic work. While traditional media often struggles to connect with younger demographics, platforms like TikTok offer journalists like Aliaga a chance to present information in ways that resonate with how people consume content today. The platform's algorithm and format favor authenticity and directness—qualities that align well with good journalism when done right.

The shift from traditional journalism to digital platforms isn't just about changing mediums; it's about rethinking how stories are told. Short-form video demands clarity, personality, and the ability to hook viewers in seconds. For journalists, this means distilling complex topics into digestible pieces without sacrificing accuracy—a skill that separates thoughtful content creators from those simply chasing views.

What we're seeing with creators like Aliaga is part of a broader evolution in how news and information reach people. Peruvian audiences, like viewers worldwide, are increasingly turning to social media for their news consumption. Journalists who can adapt to these platforms while maintaining journalistic integrity are positioning themselves at the forefront of media's future. Whether discussing current events, sharing behind-the-scenes glimpses of journalism, or providing context on stories that matter, the opportunity to connect directly with audiences represents both a challenge and an opportunity for traditional media professionals navigating the digital age.