mimi

@mimidavies

If you’ve ever wondered what it’s really like growing up in London as a Gen Z creative, Mimi Davies’ TikTok feed feels like flipping through the diary of your coolest, most relatable friend. At just 17 (she turned 18 last month, as she excitedly shared in a birthday vlog), Mimi documents her life with a refreshing lack of pretense—think messy buns during exam season, spontaneous bus rides to Camden Market, and the universal struggle of finding jeans that actually fit. Her content isn’t about curated perfection; it’s the little things, like filming herself attempting to make a "proper cuppa" while her little brother photobombs the kitchen, that make her feel less like an influencer and more like someone you’d text about your own chaotic Tuesday.

What sets Mimi apart is how she turns ordinary moments into oddly captivating stories. In one viral clip, she walks viewers through her Sunday routine: waking up to the *ding* of her NHS app reminder, grabbing a £2.50 sausage roll from Greggs (crumbs inevitably on her hoodie), and sketching in her notebook at Hyde Park while complaining about the British weather—*"It’s November and somehow still drizzling? Classic."* She avoids overproduced aesthetics, often using her phone’s front camera with zero filters, which makes her audience feel like they’re right there with her, dodging puddles on Oxford Street. It’s this raw, unfiltered vibe that’s earned her over 300k followers who comment things like, "This is literally my life but in London???"

Her shopping vlogs, particularly the ones filmed at Carnaby Street or Westfield, showcase her knack for making retail therapy feel inclusive. Instead of splurging on luxury hauls, she’s more likely to hunt for vintage band tees at Rokit or debate the merits of Primark’s new makeup line while standing in line for a Pret avocado toast. In a recent video, she hilariously reenacted trying on neon socks with her best mate, whispering, *"Do these scream ‘I’m trying too hard’ or ‘I’m a vibe’?"*—a moment that racked up 1.2M views. She’s not selling a fantasy; she’s celebrating the joy of finding a £5 treasure that feels uniquely *you*.

Beyond the laughs, Mimi quietly tackles real teen struggles without making them feel heavy. When she opened up about exam stress last May, she didn’t offer clichéd advice—she showed her actual revision notes scribbled with doodles of crying emojis and shared a clip of her mum surprising her with chocolate biscuits at 2 a.m. Her followers often spill their own anxieties in the comments, and she replies with genuine empathy, like *"Same. Sending virtual crisps and hugs 💙"*. It’s this two-way connection that’s built a community where vulnerability isn’t weakness—it’s just part of growing up.

What’s most striking about Mimi is how she’s evolving while staying true to her roots. She’s started collaborating with small UK designers (like that eco-friendly jewellery maker she found at Spitalfields Market), but she still films in her childhood bedroom, posters peeling off the walls. As she navigates adulthood—applying to uni, debating her first solo trip to Berlin—her audience isn’t just watching a creator; they’re growing alongside her. In a space crowded with polished personas, Mimi Davies reminds us that the most powerful content isn’t about being flawless. It’s about being real, one slightly awkward, sausage-roll-fueled day at a time.