Tiktok
From Montreal Cosplay to Viral Fame: How One Creator Built a 344k TikTok Following Through Authentic Content and Community Building
The world of TikTok content creation has given rise to countless personalities, but few have carved out as distinctive a niche as Cassandre, better known by her handle @lowkey_deadinside. This 25-year-old creator from Montreal has built an impressive following of over 344k on TikTok by embracing authenticity in an often polished digital landscape.
What sets Cassandre apart isn't just her striking presence, but her genuine approach to content creation. Standing at 5'2", she's become a prominent voice in the plus-size and curvy modeling space, using her platform to showcase everything from elaborate cosplay transformations to everyday glamour shots. Her content spans an impressive range - one day she might be embodying Spider-Man with remarkable attention to detail, the next she's channeling characters from popular anime series. This versatility has helped her cultivate a dedicated community that appreciates both her creative skills and her willingness to be vulnerable online.
The Quebec native brings a unique bilingual element to her content, seamlessly switching between English and French depending on her audience and mood. This linguistic flexibility has helped her connect with viewers across North America and beyond. Her tattoos, including pieces on her left arm and wrist, plus a belly button piercing, add to her distinctive aesthetic that fans have come to recognize and love.
Since launching her content creation journey in 2021, Cassandre has expanded well beyond TikTok's borders. She maintains an active presence on Instagram with around 155k followers, streams games on Twitch, and engages with fans across multiple platforms. Her approach to building community stands out - she's known for actually responding to comments and creating content that feels like conversations with friends rather than one-way broadcasts.
What's particularly refreshing about her online presence is how she balances showcasing her modeling work with genuine personality moments. Whether she's sharing behind-the-scenes glimpses of a cosplay shoot or just talking through her day, there's an authenticity that cuts through the typical influencer noise. Her fans often comment on how her content makes them feel seen and represented, especially within communities that don't always get mainstream visibility on social platforms.