Tiktok
The Viral Australian Creator Who Turned Authentic Content Into 700 Million Views
When you stumble across @looooooooch on TikTok, you're witnessing something pretty remarkable. This 24-year-old Australian creator, whose real name is Leah Halton, has managed to turn a simple 12-second lip-sync video into one of the platform's most viral moments. Her February 2024 post featuring YG Marley's "Praise Jah in the Moonlight" didn't just go viral – it exploded with over 713 million views, showcasing her signature nose wrinkle and that confused-to-confident expression that fans absolutely love.
**From Melbourne Makeup Artist to Global Sensation**
Leah's journey started back in 2018 when she launched her YouTube channel, initially focusing on makeup tutorials and fashion content. What makes her story interesting is how naturally it evolved – she wasn't chasing fame, just sharing her genuine passion for beauty and style. Her most popular YouTube video, a "clean girl make-up & hair tutorial," has racked up 130 million views, proving that authenticity resonates more than polished perfection.
**The Magic Behind Those 14 Million Followers**
There's something refreshingly real about Leah's content that sets her apart from typical influencer fare. She describes herself as naturally introverted and "very sensitive," which might seem contradictory for someone who commands such massive online attention. But that vulnerability translates into content that feels genuine rather than manufactured. Her strategic posting at 11 AM might sound calculated, but her posts averaging 30 million views suggest she's cracked the code on authentic engagement.
**Beyond the Screen: Life with Shiloh, Pablo, and Prada**
Away from the camera, Leah shares her Melbourne home with two dogs named Shiloh and Pablo, plus a cat called Prada. She's admittedly a picky eater who prefers tea over coffee – small details that make her feel more like someone you'd actually want to hang out with rather than an untouchable internet celebrity. Her previous relationship with Adrian was public knowledge among fans, though they've since separated.
**The Real Impact of Relatable Content**
What's fascinating about Leah's success is how it reflects what younger audiences actually want from social media. Her followers aren't just passive viewers – they're genuinely engaged because she's mastered that sweet spot between aspirational and accessible. Whether she's doing a makeup transformation or just being her awkward, authentic self on camera, there's a realness that cuts through the noise of overly produced content. At 5'4" with an exceptional engagement rate over 10% on Instagram, she proves that being genuine trumps being perfect every single time.