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Rising Beauty Influencer Builds Authentic Following Through Multi-Platform Content Strategy

When Kyla Yesenosky first started posting on TikTok in March 2022, she probably had no idea she'd quickly build a following of over 300,000 fans in less than three years. The 25-year-old content creator, who goes by the handle @kylayesenosky, has become a recognizable face in the beauty and lifestyle space with her fresh-faced approach and genuinely engaging personality. Born on October 18, 1999, this Libra has managed to carve out her own niche in an increasingly crowded social media landscape.

**What sets Kyla apart is her versatile content mix that never feels forced or overly produced.** She seamlessly blends beauty tutorials with viral dance trends, throws in some comedy sketches, and shares helpful tips that actually feel useful rather than promotional. Her videos have that authentic, "friend giving you advice" vibe that's become increasingly rare on platforms where everyone's trying too hard to go viral. Whether she's breaking down a skincare routine or jumping on the latest TikTok trend, there's something refreshingly genuine about her approach that keeps viewers coming back.

**Beyond TikTok, Kyla has built a solid presence across multiple platforms, each serving a different purpose.** Her Instagram account showcases her travels between Florida and Los Angeles, giving followers glimpses of her life beyond the carefully curated TikTok clips. On YouTube, where she's gathered over 20,000 subscribers, she dives deeper into content like shopping hauls and bikini try-on videos. She even shares videos with her boyfriend, Biagio Lazaric, who's also made a name for himself online. This multi-platform strategy isn't just smart business – it gives her audience different ways to connect with her content depending on what they're in the mood for.

**The brand partnership side of her career shows she's not just about viral moments – she's building a real business.** Kyla has worked with major names like PrettyLittleThing, Fashion Nova, Revolve, and Alo Yoga, which makes sense given her athletic lifestyle and fashion-forward content. She's also partnered with beauty brands including Drunk Elephant, Tarte, and Summer Fridays, collaborations that feel natural given her beauty-focused content. These aren't random partnerships either; they align with her personal brand and the lifestyle she genuinely seems to live.

**What makes Kyla's content particularly appealing is how she manages to stay relatable while building her influence.** In an era where social media can feel performative and disconnected, she brings an authenticity that resonates with her audience. Her background in health and fitness shines through in her content, but it never feels preachy or like she's trying to sell you something you don't need. As she continues to grow her platforms, it's clear that her approach – mixing entertainment with genuine lifestyle content – is exactly what audiences are craving in 2025.

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