Tiktok
When Mom Life Meets Hustle Culture: The Real Talk Shaking Up TikTok
If you’ve ever scrolled TikTok at 2 a.m. while juggling a crying baby and a half-baked business idea, Jocelyn Yates might feel like the friend you never knew you needed. Her account, @jocelynyates3, is a breath of fresh air in the oversaturated world of "perfect mom" influencers. With 750,000 followers and 20 million likes, she skips the filtered sunset picnics and dives straight into the messy, beautiful chaos of real motherhood—complete with spit-up stains on her oversized sweaters and toddlers interrupting Zoom calls. What stands out isn’t just her honesty, but how she frames everyday struggles as quiet victories. One minute she’s demonstrating how to batch-cook meatloaf with one hand while soothing a teething baby, the next she’s candidly unpacking the exhaustion of balancing motherhood and entrepreneurship. It’s relatable without being preachy, and her Scorpio intensity (she’s a November 19th baby from St. George, Utah) shines through in her no-nonsense advice.
Jocelyn’s content thrives on specificity. Forget vague "mom hacks"—she’ll walk you through negotiating flexible hours with your boss using her own sales consultant playbook, or show exactly how she repurposes dollar-store bins to organize a nursery. A fan favorite? A hilariously raw clip of her dancing with her two daughters, Taelyn and Jaelyn, set to Miguel’s "Sure Thing" remix while pretending to nap on the couch. You can almost hear the cereal crunching under her feet. She treats homemaking like a legit skill set, not a chore, and her business tips—like leveraging Instagram to grow her It Works! side hustle at 19 while working as a nanny—feel actionable because they’re rooted in her own trial-and-error grind. There’s zero sugarcoating; when she talks burnout, she admits she once cried over burnt toast while drafting a sales pitch.
Long before TikTok fame, Jocelyn was hustling quietly. At 19, she juggled nannying gigs with building her wellness brand portfolio, learning copywriting and sales tactics through late-night YouTube tutorials. Now 31 and married to her husband Taylor, she’s turned those early lessons into a full-time career as a sales consultant—while still filming videos during naptime. Her Instagram double (@taelynandjaelyn) is a sweet counterpoint to her main feed, filled with unposed shots of the girls building snowmen in Utah or giggling over mismatched holiday pajamas. It’s clear she’s not crafting a persona; she’s inviting you into her actual life, minivan chaos and all.
What makes her stick? She rejects the "have it all" myth. In one viral thread, she confessed she’d canceled a client call because Jaelyn had a meltdown, framing it not as failure but as necessary boundary-setting. Her followers don’t just watch—they engage, sharing their own wins in the comments like, "Tried your freezer meal trick and survived parent-teacher conferences!" It’s community, not content consumption. Jocelyn’s magic lies in making mentorship feel like a coffee-chat confession: she’s the mom who texts you a spreadsheet template at midnight because she’s been there.
In a space crowded with performative perfection, Jocelyn Yates wins by staying gloriously human. She’s not selling dream lifestyles—she’s proof that you can run a business in yoga pants, rock mismatched socks, and still be exactly enough. For the moms drowning in laundry piles and self-doubt, her feed is a lifeline: practical, unfiltered, and quietly revolutionary.