Jeffree Star Tiktok VOD & Videos

@jeffreestar

The beauty world has seen its fair share of controversial figures, but few have managed to build an empire quite like the pink-haired mogul behind Jeffree Star Cosmetics. From his early days stealing his mother's eyeshadows to becoming one of TikTok's most recognizable faces, this 39-year-old entrepreneur has turned makeup artistry into a multi-million dollar brand that shows no signs of slowing down.

Born Jeffrey Lynn Steininger Jr. in Los Angeles County, his journey began long before social media existed. As a teenager, he convinced his mother to let him wear makeup to school and spent weekends using a fake ID to sneak into Hollywood clubs. It was there that celebrities first discovered his talent, hiring him as their personal makeup artist. After graduating from Pacifica High School in 2002, he legally changed his name and dove headfirst into the entertainment world.

Music was actually his first major breakthrough. In 2009, he released "Beauty Killer," an album that included "Lollipop Luxury" featuring a remix with Nicki Minaj. He became the most followed person on MySpace by 2006, using the platform to promote his musical career before TikTok even existed. However, legal issues with his record label forced him to abandon music in 2013, a decision that would ultimately lead to his biggest success.

The pivot to YouTube and eventually TikTok proved genius. Starting Jeffree Star Cosmetics in 2014 with his life savings, he launched with velour liquid lipsticks that became his signature product. His unfiltered personality and dramatic makeup tutorials resonated with millions, earning him over 15 million YouTube subscribers and making him the fifth-highest-paid YouTuber in 2018 with $18 million in earnings. His cosmetics line now generates over $100 million annually, proving that authentic content creation can translate into serious business success.

On TikTok specifically, he's made waves by breaking platform records, including generating over 1,000 orders from a single post. His content ranges from makeup tutorials and product launches to glimpses into his lavish lifestyle, complete with designer everything and a collection of luxury cars. While he's faced controversies and public feuds, particularly with former friend Kat Von D, his ability to maintain relevance across multiple platforms demonstrates a keen understanding of social media evolution. His TikTok presence combines the theatrical flair that made him famous with bite-sized content perfect for the platform's format, keeping his brand fresh for both longtime fans and new audiences discovering him for the first time.