Tiktok
From Bedroom Videos to Million-View Posts: How One Teen Built a Social Media Empire Through Music and Raw Authenticity
**South African TikTok Creator Takes Social Media by Storm with Music and Authenticity**
When Noluthando, better known by her handle @itss_thandooo_, first started posting videos in 2021, she was just having fun like any teenager would. Fast-forward to today, and this South African content creator has built an empire across multiple platforms, with over 2 million TikTok followers and nearly a million Instagram fans hanging on her every post. What started as casual content creation has evolved into a full-fledged career that combines music, dance, and genuine connection with her audience.
Her musical talents set her apart from typical social media influencers. Noluthando has released original songs like "Khwela" and "Amagama," proving she's more than just another pretty face on the timeline. Her collaboration with DJ Lindash showcased her ability to work within South Africa's vibrant music scene, while her TikToks often feature tracks from artists like Masego, demonstrating her keen ear for what resonates with her generation. This musical foundation gives her content a unique flavor that keeps viewers coming back for more than just trending dances.
The numbers speak volumes about her magnetic presence online. Her TikTok posts regularly rack up over a million views within 24 hours, a testament to her ability to create content that strikes a chord with audiences. Her YouTube channel, launched in August 2021, has grown to over 100,000 subscribers, while her Instagram account serves as a visual diary that gives fans glimpses into her daily life. The engagement isn't just about quantity either - her followers are genuinely invested in her journey, celebrating her wins and supporting her through challenges.
Like many young creators in the spotlight, Noluthando has faced her share of personal struggles and public scrutiny. Born in April 2007, she's navigated the complexities of growing up online while dealing with relationship drama and privacy violations that tested her resilience. A particularly difficult period in 2023 saw her contemplating stepping away from social media entirely, but the support from her fanbase helped her push through and come back stronger than ever.
Today, at just 18 years old, she's transformed her online presence into a lucrative business, earning substantial income through brand partnerships and Instagram promotions. Her collaborations with fellow creators like mainly.lebo show she's building a network within the South African influencer community. With an estimated annual income reaching seven figures, she's proof that authentic content creation can become a serious career path for Gen Z creators who understand their audience and stay true to their artistic vision.
