imantroye Tiktok VOD & Videos

@imantroye

When most people think of Malaysian social media stars who've successfully crossed over into mainstream entertainment, one creator stands out for her authentic approach to content and impressive musical achievements. Starting her digital journey in 2017 with a simple Instagram post, this 22-year-old from Rawang, Selangor has built something remarkable across multiple platforms.

**From TikTok Beginnings to Musical Success**

Her TikTok journey began in December 2019 with a single video that would eventually rack up over 400,000 views. What sets her apart from many creators is how she's managed to leverage her social media presence into a legitimate music career. Her breakout single "Teman" became a massive hit, accumulating 20 million YouTube views and 1.5 million Spotify streams. The song's success wasn't just about catchy melodies – it showcased her ability to connect with audiences through relatable themes and authentic storytelling.

**Multi-Platform Mastery and Brand Partnerships**

While TikTok might have been her entry point into viral content, her Instagram account @imantroye has grown to an impressive 1.9 million followers. She's successfully balanced personal content with professional partnerships, working with major brands like Cetaphil and Shell. These collaborations feel natural rather than forced, partly because she's maintained her authentic voice throughout her rise to fame. Her content often features family members, including her brother Azim and her mother (who goes by catatanctie on Instagram), giving followers genuine glimpses into her life.

**Television Appearances and Industry Recognition**

Beyond social media, she's made significant inroads into traditional entertainment. Her appearances on popular Malaysian TV shows like "I Can See Your Voice Malaysia" in 2019 and "The Masked Singer Malaysia" (where she performed as "Aiskrim Roti") demonstrated her versatility as an entertainer. These television appearances weren't just publicity stunts – they showcased real talent and helped establish her credibility in the entertainment industry. Her participation in "Anugerah Juara Lagu ke-37" as a finalist further cemented her status as a serious musical artist.

**The Personal Touch That Resonates**

What makes her content particularly engaging is how she balances her growing fame with relatability. Her Hari Raya song "Pejam Celik Hari Raya" connected with Malaysian audiences on a cultural level, showing her understanding of her audience's values and traditions. Under the management of XO HOUSE record label, she's managed to maintain creative control while expanding her reach. Her collaborations with other artists like Nurulain Edruce show she's building meaningful professional relationships rather than just chasing viral moments.

**Building Something Lasting**

At just 22, she's already proven that TikTok success can translate into sustained career growth across multiple industries. Her approach combines the immediacy and authenticity that social media audiences crave with the professionalism needed for traditional entertainment. Whether she's posting casual family moments or promoting her latest musical release, there's a consistency to her brand that feels genuine rather than manufactured.