From Child Model to Multi-Million Follower Creator: The Rise of @houseofbrooklyn
When you scroll through TikTok and stumble across @houseofbrooklyn, you're meeting Brooklyn Van Zandt – a 19-year-old creator who's built something pretty remarkable across social media platforms. With over 1.2 million TikTok followers and 2 million fans spread across various apps, she's carved out her own space in the crowded world of digital content creation.
**What sets Brooklyn apart isn't just her numbers – it's her genuine approach to connecting with people.** The username "houseofbrooklyn" actually came from her mom when Brooklyn was younger, originally for an Instagram page to document her journey. That personal touch seems to run through everything she does. She's not just posting for the algorithm; she's sharing pieces of herself that resonate with viewers who often tell her they feel inspired or happier after watching her content.
**Her path to social media success started way before TikTok was even a thing.** Brooklyn began modeling as a child, with one of her first gigs being a print ad for Mohawk Flooring – hardly glamorous, but it gave her early experience in front of cameras. By 2017, she'd earned recognition as one of Brand Model Magazine's Top 25 Models, and she's been represented by the Kim Dawson Agency. She's also expanded into music, releasing tracks on Spotify that showcase yet another side of her creative abilities.
**The most interesting thing about Brooklyn might be how she handles fame and fan interactions.** She genuinely lights up when talking about meeting supporters, whether at organized meet-and-greets or random encounters at stores. People approach her for hugs, selfies, or just to say thanks for being a positive influence. She's mentioned that fans have told her they've changed for the better because of her content – something she clearly doesn't take lightly. Her philosophy centers on authenticity: being yourself, loving yourself, and sharing whatever sets your soul on fire.
**From a business perspective, Brooklyn treats her platforms strategically while keeping things personal.** Instagram serves as her main hub where brands, other apps, and fellow creators reach out for collaborations and sponsorship opportunities. She's worked with creators like Brandon Mcmahan, Cash Noguchi, and Skye Raae, showing she understands the value of community in the creator economy. What's refreshing is her honesty about not quite knowing what she's "known for" – whether it's modeling, acting, singing, or just being herself online. That uncertainty feels more genuine than creators who have their entire brand figured out and packaged perfectly.
Brooklyn represents a generation of creators who grew up alongside social media platforms, learning to navigate fame while still figuring out who they are as people.