From SoundCloud Beginnings to TikTok Success: Inside a Multi-Platform Creator's Journey
When scrolling through TikTok, you might stumble across @heyimsuie, a creator who's managed to bridge the gap between serious music artistry and social media entertainment in a way that feels completely natural. Known in the music world as Suigeneris, this San Jose native has built a following that spans both streaming platforms and social media, creating content that resonates with fans who discovered him through his breakout hits and newcomers who found him through the algorithm.
His musical foundation runs deep, with trap and hip-hop tracks that have racked up serious numbers - his single "Now" featuring Lil Skies crossed the 50 million stream mark, while songs like "Star Player" and "Feel Good" have become fan favorites. What makes his TikTok presence interesting is how he translates that musical energy into bite-sized content that doesn't feel like constant self-promotion. Instead of just pushing his latest releases, he creates content that gives followers a glimpse into the creative process and the person behind the music.
The content style feels authentic because it mirrors his artistic journey, which started from humble beginnings on SoundCloud back in 2017 with his first track "Pull Up". This grassroots approach translates well to TikTok, where authenticity often trumps production value. His videos tend to have that same raw, unfiltered energy that made his early music connects with listeners who were looking for something genuine in an increasingly polished industry.
Beyond the music, there's a business-minded creator at work here. He founded Demons N Angels Clothing, the same name as his debut album, showing how he's built a cohesive brand that extends beyond just audio content. His personal life occasionally surfaces in his content too - he's got one brother and previously dated actress Devenity Perkins, though he tends to keep family and relationships relatively private compared to other creators in his space.
What sets him apart from other musician-turned-TikTokers is his collaborative spirit, which shows up both in his music and social media presence. He's worked with major names like NBA YoungBoy and Tory Lanez, plus emerging artists like Kamrin Houser on tracks like "Cashing Out". This collaborative approach seems to influence his TikTok strategy too, where cross-promotion and feature opportunities help expand his reach organically. His content appeals to fans who appreciate when creators maintain their artistic integrity while still adapting to new platforms and audiences.