Tiktok
Italian Creator Blends Fashion, Beauty & Travel With Unique Music Curation to Build Authentic Following
When scrolling through TikTok, you might stumble across content that feels effortlessly authentic - the kind that makes you pause mid-scroll. Giulia Iarpini, who goes by @giuliaiarpinii, has mastered this art of genuine engagement. This Italian content creator has built a following of over 150,000 on Instagram through a blend of lip-sync videos, fashion showcases, beauty tips, and wanderlust-inducing travel content.
What sets Giulia apart isn't just her polished aesthetic, but her musical choices. She gravitates toward tracks that span cultures and genres, from reggaeton hits by Rauw Alejandro to collaborations like "Fale Então" by Marshmello and Trueno. Her lip-sync videos often feature trending sounds, but she also introduces her audience to lesser-known artists like CaviarFlow, creating a unique soundtrack that keeps followers coming back for discovery as much as entertainment.
Giulia's journey began in June 2016, making her something of a veteran in the ever-evolving social media landscape. She's witnessed platforms shift, algorithms change, and trends come and go, yet she's maintained her authentic voice throughout. This longevity speaks to her ability to adapt while staying true to her core content pillars - a balance many creators struggle to achieve.
Her travel content offers genuine wanderlust rather than just pretty pictures. When she shared glimpses from Vienna and Rome, it wasn't about luxury travel or sponsored stays, but about real experiences in these historic cities. This approach resonates with followers who crave authentic travel inspiration over heavily filtered vacation marketing. Her Italian roots give her a natural advantage in showcasing European destinations, offering insider perspectives that feel more like recommendations from a friend than influencer content.
The music industry connection runs deeper than just using trending sounds. Giulia has featured tracks like "Mulan" by Anna Pepe and Tony Effe, showing her finger on the pulse of Italy's evolving music scene. This musical curation has become part of her brand identity - followers know they'll discover new artists and sounds through her content. In an era where many creators follow the same viral audio trends, Giulia's willingness to showcase diverse artists creates a more personalized experience for her audience.
What makes Giulia's content particularly engaging is how she balances different niches without feeling scattered. Her fashion posts complement her beauty content, while her travel videos provide natural backdrops for both. This cohesive approach creates a lifestyle brand that feels attainable rather than aspirational, drawing viewers into her world rather than making them feel excluded from it.
