Rising Beauty Creator Builds Authentic Community Through Honest Makeup Content and Personal Stories
**Gabrielle Moses has carved out her own space in the beauty and lifestyle content world**, building a loyal following across multiple platforms with her genuine approach to makeup tutorials and personal storytelling. The Missouri-based creator has managed to turn her passion for cosmetics into a thriving online presence that resonates with hundreds of thousands of fans who appreciate her down-to-earth personality.
**Her YouTube channel serves as the foundation of her content empire**, where she shares detailed makeup tutorials, product reviews, and the occasional challenge video that keeps her audience engaged. With over 750,000 subscribers on her self-titled channel, Moses has proven that authenticity trumps flashy production values. Her videos often feature honest reviews of both high-end and drugstore products, making beauty accessible to viewers with varying budgets. She's not afraid to show the messy reality behind getting ready, which her audience finds refreshing in a space often dominated by picture-perfect content.
**Moses brings an interesting athletic background to the beauty space**, having played soccer and cheered during her high school years before fully diving into content creation. Born in Las Vegas but raised in Missouri, she represents the heartland perspective that sometimes gets lost among coastal influencers. Her family frequently appears in her content, including her twin sister Madalyn and younger sister Cassie, creating a genuine family-friendly atmosphere that sets her apart from creators who maintain strict boundaries between their personal and professional lives.
**The evolution of her career includes some notable collaborations and relationship changes** that have shaped her current content direction. She previously worked with Jack Brinkman on the joint channel "Jack & Gab," which gave her experience in couple's content before they parted ways in 2020. This transition period marked a significant shift in her content strategy, as she moved from collaborative videos to establishing her individual brand voice. Her willingness to address personal topics, like relationships and life changes, has strengthened her connection with viewers who appreciate creators who share real experiences rather than just surface-level content.
**Today, Moses continues to expand her reach on TikTok (@gabrielle_moses1) while maintaining her YouTube presence**, adapting her content style to fit different platform algorithms without losing her core identity. Her TikTok content often features quick makeup tips, product recommendations, and glimpses into her daily life that complement her longer-form YouTube videos. She's also embraced trending audio and challenges, like her March 2021 video set to Addison Rae's "Obsessed," showing her ability to stay current with platform trends while maintaining her authentic voice. Her impact goes beyond just makeup tips – she's created a community where young women feel comfortable discussing beauty, relationships, and the messiness of growing up in the digital age.