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Beauty Creator Builds Following by Mixing Makeup Tutorials with Real Cultural Moments and Personal Stories
In the crowded world of beauty content creation, some creators find their sweet spot by mixing personal storytelling with makeup tutorials. Destiny Salazar, who goes by @dessxmx online, has carved out her own niche in this space, building a following through her authentic approach to beauty and lifestyle content. Unlike creators who stick to one rigid format, she's found success by weaving together different types of content that feel genuine rather than overly polished.
**What sets her apart from other beauty creators?** Her content strategy revolves around tying makeup tutorials and fashion features to real cultural moments. Take Coachella season, for example - while many creators simply post generic festival looks, Destiny connects her content to the actual energy and vibe of these events. This approach helps her audience see her not just as someone showing off products, but as someone living the lifestyle she's sharing.
Her main platforms tell an interesting story about where different types of content thrive. On TikTok and Instagram, she's built a strong presence through personal storytelling mixed with cosmetics tutorials. These shorter-form platforms seem to capture her personality better, allowing for the kind of spontaneous, authentic content that resonates with beauty enthusiasts who want more than just product recommendations.
**The YouTube situation reveals something fascinating about platform dynamics.** Despite having 128K subscribers on YouTube, her channel has essentially gone dormant, with no activity for over six months. The longer-format content she tried there - product hauls and sit-down glam tutorials - never quite clicked the way her shorter content did. Her YouTube videos lacked the energy and narrative flow that made her successful elsewhere, often feeling like standalone pieces rather than part of a cohesive brand story.
This isn't uncommon in the creator economy, where someone can absolutely dominate on one platform while struggling on another. Destiny's YouTube content felt disconnected from the campaigns and events she features on TikTok and Instagram, making it the least aligned platform in her portfolio. With posting habits that dropped to about once a year and engagement rates hitting zero, it's clear she's focused her energy where it actually converts - on platforms where her authentic, event-driven approach to beauty content truly shines.
