Tiktok
This Book-Loving TikToker Is Making Literature Cool Again With 800K+ View Videos
In a digital landscape saturated with quick fixes and surface-level content, Connor Mathews has carved out something genuinely refreshing on TikTok. This book-loving creator has built a devoted following by doing something that might seem impossible on a platform known for 15-second attention spans: getting people genuinely excited about reading thick novels and diving deep into literary discussions.
**What sets Connor apart isn't just his passion for books, but how he makes literature feel accessible and fun.** His content strikes that perfect balance between educational and entertaining, turning complex literary analysis into bite-sized conversations that don't talk down to his audience. Whether he's breaking down the emotional devastation of contemporary fiction or sharing why a particular Stephen King novel hits different, Connor speaks to his viewers like they're friends catching up over coffee rather than students sitting through a lecture.
**The numbers tell their own story about his impact.** With over 80,000 likes accumulated across his TikTok videos and more than 10,000 Instagram followers tuning in for his book content, Connor has proven there's a hungry audience for thoughtful literary discussion online. His breakout moment came when he tackled "A Little Life" by Hanya Yanagihara in a video that exploded to over 810,700 views – no small feat for book content on a platform dominated by dance trends and comedy skits.
**His approach spans multiple platforms, each serving a different purpose in his content ecosystem.** While TikTok gets the viral moments and quick literary takes, his Instagram account @connor_matthew_books serves as home base for more detailed book reviews, curated recommendations, and what he calls "book comedy" – a unique blend that makes even the most intimidating classics feel approachable. He's been consistently building this presence since launching his Instagram in April 2019, showing the kind of long-term commitment that separates serious creators from flash-in-the-pan trends.
**Perhaps most importantly, Connor represents a new generation of literary influencers who understand that books and social media don't have to be opposing forces.** His recent discussions about authors like Stephen King demonstrate how he connects classic and contemporary literature to current conversations, making reading feel relevant rather than academic. In a world where many worry about declining reading habits, creators like Connor prove that the right approach can turn scrolling into a gateway to deeper engagement with literature.
